'Dateline NBC' Grows From Half-hour to Half-hour in Every Key Ratings Category

Categories: Network TV Press Releases

Written By

November 9th, 2013

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via press release:

L+3 TIME-SHIFTING: Last week’s Grimm” grew by 63% andDracula” increased by 61% in “live plus three day” 18-49 results versus these next-day “live plus same day” ratings.

 

  • Dateline NBC” (1.0/4 in 18-49, 5.6 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour in every key ratings category, including gains of 10% in adults 18-49 (to a 1.1 from a 1.0), 13% in adults 25-54 (1.7 vs. 1.5) and 27% in men 25-54 (1.4 vs. 1.1).   “Dateline” is up versus NBC’s week-ago results in the time period by 43% in 18-49 rating (1.0 vs. 0.7) and 117% in total viewers (5.601 million vs. 2.587 million).

 

  • Grimm” (1.3/4 in 18-49, 4.9 million viewers overall at 9 p.m. ET) built on its lead-in by 30% in 18-49 rating.  “Grimm” maintained or increased its rating from half-hour to half-hour in every key demo.  In total viewers, “Grimm” retained 99% of last week’s result (4.935 million vs. 4.960 million).

 

  • L+3: Last week’s “Grimm” added 63% or 0.95 rating points to its next-day “live plus same day” 18-49 rating (to a 2.46 in L+3 from a 1.51 in L+SD) and in total viewers, added 50% or 2.500 million persons (7.460 million vs. 4.960 million).  L+7: Last season, “Grimm” originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).

 

  • Dracula” (1.0/3 in 18-49, 3.0 million viewers overall at 10 p.m. ET) generated 11% growth from its first half-hour to its second in adults 18-49 (to a 1.0 rating from a 0.9) and was up 8% in adults 25-54 (1.3 vs. 1.2).  Despite airing in the 10 p.m. hour, “Dracula” held steady or built from half-hour to half-hour in every key demographic – adults, men and women 18-34, 18-49 and 25-54.  “Dracula” is #2 in its slot on ABC, CBS and NBC in men 18-34 (0.6) and tied for #2 in adults 18-34 (0.7).

 

  • L+3: Last week’s “Dracula” added 61% or 0.78 of a point to its next-day “live plus same day” 18-49 rating (to a 2.06 in L+3 from a 1.28 in L+SD) and in total viewers, added 51% or 1.726 million persons (5.113 million vs. 3.387 million).
 
  • skyfi

    Dracula is safe until it goes to Siberia ratings (0.6). Btw Siberia will be renewed, I heard on twitter nowadays.

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