‘The Big Bang Theory’, ‘How I Met Your Mother’ Deliver Their Best Live +7 Day Lifts
via press release:
“THE BIG BANG THEORY” DELIVERS ITS ALL-TIME BEST LIVE +7-DAY PLAYBACK LIFTS
“The Big Bang Theory” Adds +5.99 Million Viewers and +2.7 Rating Points in Adult 18-49
“How I Met Your Mother” Adds Record High +2.45 Million Viewers and Matches Best Adult 18-49 Lift with +1.4 Rating Points
“Elementary” and “Person of Interest” Add More Than Four Million Viewers with Playback
CBS Finishes with the Week’s Top Four Programs in Viewers and Top Program (“The Big Bang Theory”) in Adults 18-49 With L+7 Playback
THE BIG BANG THEORY delivered its largest live +7-day playback lifts in both viewers and adults 18-49, while HOW I MET YOUR MOTHER also had its all-time high viewer lift and matched its highest playback lift in adults 18-49, according to Nielsen L+7 ratings for week five of the 2013-2014 season.
Among viewers, THE BIG BANG THEORY added +5.99m (+35%) to its live plus same day average, a series-best lift that increased its audience to 22.98 million from 16.99m. Among adults 18-49, THE BIG BANG THEORY jumped +2.7 ratings points (+52%) to 7.9 from 5.2.
THE BIG BANG THEORY posted the week’s largest adult 18-49 lift of any primetime program and moved into first place for the week in the demo, passing “Sunday Night Football” (6.4).
With live +7-day lift in week five, CBS had the top four programs in viewers with THE BIG BANG THEORY, NCIS (22.70m), NCIS: LOS ANGELES (17.52m) and PERSON OF INTEREST (17.33m).
HOW I MET YOUR MOTHER also posted record live +7-day lifts, added +2.45 million viewers (+32%) increasing its live plus same day audience to 10.10 million viewers from 7.65m and matched its best adults 18-49 lift, adding +1.4 rating points (+47%) to 4.4 from 3.0.
CBS’s other series adding more than four million viewers with L+7 playback were ELEMENTARY (+4.55m) and PERSON OF INTEREST (+4.16m).