Disney XD’s New Monday Line Up Sets Highs in Total Viewers and Target Kid and Boys Demographics

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via press release:

Just Kidding” and “Japanizi: Going, Going, Gong” Surge to Series Highs

in Total Viewers and Across All Target Kid and Boys Demographics

 

“Mighty Med” Delivers #2 Telecast in Total Viewers and Boys 2-11,

Soars by Double Digits Week to Week Across the Board

 

“Kickin’ It” Hits Series Highs in Target Boy Demos and Sets Season

Highs in Total Viewers, Kids 6-14, Kids 6-11 and Kids 2-11

 

“Lab Rats” Spikes to Series High in Boys 2-11 and Garners

Over-3-Month Highs in Total Viewers and Target Measures

 

“Just Kidding” (7:00 p.m. – 7:30 p.m.)

 

At 7 o’clock, in its second week of its month-long event, skit comedy game show “Just Kidding” posted series highs across the board: Total Viewers (1.11 million), Kids 6-14 (578,000/1.6 rating), Boys 6-14 (357,000/1.9 rating), Kids 6-11 (448,000/1.9 rating), Boys 6-11 (284,0000/2.3 rating), Kids 2-11 (582,000/1.5 rating) and Boys 2-11 (392,000/1.9 rating), spiking by double to triple digits over its week-ago launch.

 

  • Notably, “Just Kiddinggenerated time period highs in Kids 6-14 and delivered the network’s 2nd-best delivery in the half hour ever in Kids 6-11 and key Boys 2-11, 6-11 and 6-14.

 

“Japanizi: Going, Going, Gong” (7:30 p.m. – 8:00 p.m.)

 

At 7:30 p.m., competition game show “Japanizi” also soared over its week-ago premiere, recording series highs across all demos, including Total Viewers (998,000), Kids 6-14 (526,000/1.5 rating), Kids 6-11 (436,000/1.8 rating) and Kids 2-11 (558,000/1.4 rating).

 

  • Versus its week-ago launch, “Japanizimore than doubled in Total Viewers (+100% – 998,000 vs. 498,000), and posted strong double and triple digits increases, most notably by 69% in Kids 6-14 (526,000 vs. 312,000) and by 109% in Boys 6-14 (322,000 vs. 154,000).

 

“Mighty Med” (8:00 p.m. – 8:30 p.m.)

 

At 8 o’clock, newest hit original comedy “Mighty Med” delivered its #2 telecast on record in Total Viewers (1.04 million) and Boys 2-11 (363,000/1.8 rating), and its #3 telecast to date in Kids 6-14 (632,000/1.8 rating), Boys 6-14 (403,000/2.2 rating), Kids 6-11 (487,000/2.0 rating), Boys 6-11 (305,000/2.5 rating) and Kids 2-11 (564,000/1.4 rating), soaring by double digits week to week.

 

  • Mighty Medgrew by double digits week to week in core measures, including by 32% in Total Viewers (1.04 million vs. 788,000), by 29% in Kids 6-14 (632,000 vs. 490,000), by 25% in Kids 6-11 (487,000 vs. 391,000) and by 34% in Kids 2-11 (564,000 vs. 421,000).

 

“Kickin’ It” (8:30 p.m. – 9:00 p.m.)

 

At 8:30 p.m., “Kickin’ It” hit series highs in Boys 6-14 (462,000/2.5 rating), Boys 6-11 (355,000/2.9 rating) and Boys 2-11 (442,000/2.2 rating), and season 3 highs in Total Viewers (1.05 million), Kids 6-14 (711,000/2.0 rating), Kids 6-11 (551,000/2.3 rating) and Kids 2-11 (687,000/1.7 rating).

 

  • Kickin’ Itsurged by hefty margins week to week across the board, including by 81% in Total Viewers (1.05 million vs. 579,000) and by 103% in Kids 6-14 (711,000 vs. 351,000).

 

 “Lab Rats” (9:00 p.m. – 9:30 p.m.)

 

At 9 o’clock, “Lab Rats” garnered a series high in Boys 2-11 (426,000/2.1 rating) and climbed to over-3-month highs in Total Viewers (961,000), Kids 6-11 (481,000/2.0 rating), Boys 6-11 (338,000/2.8 rating) and Kids 2-11 (589,000/1.5 rating) – since 8/5/13.

 

  • Versus its last original telecast, “Lab Ratsposted solid gains in target categories, specifically by 12% in Kids 6-11 (481,000 vs. 428,000) and by 36% in Kids 2-11 (589,000 vs. 434,000).

 

About Disney😄

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

 

Source: NMR, final national U.S. ratings, 11/11/13, Live + Same Day.

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