Hallmark Holiday Premieres Are Top 2 Original Cable Movies of the Week in Total Viewers

Categories: Network TV Press Releases

Written By

November 12th, 2013

snow bride

via press release:

HALLMARK CHANNEL WINS #1 FOR SECOND CONSECUTIVE WEEKEND;

NEW ORIGINAL HOLIDAY PREMIERES DOMINATE SATURDAY AND SUNDAY

 

Original Movies “Snow Bride” and “A Very Merry Mix Up” Are Top 2 Movies of the Week

 

“A Very Merry Mix Up” Reaches 911K W25-54 and 851K W18-49

Hallmark Channel Marks Highest Rated and Most Watched Weekend in Network History

 

The momentum continues for Hallmark Channel’s “Countdown to Christmas” with its two recent original premieres propelling the network to rank #1 for the weekend among household rating and W25-54 rating for the second week in a row. The top holiday destination on television, Hallmark Channel follows last week’s strong opening weekend with new originals “A Very Merry Mix Up” and “Snow Bride” placing as the #1 and #2 movies of the week, respectively. The past weekend also ranks as Hallmark Channel’s top rated weekend in network history. The Saturday, November 9 debut of “Snow Bride” scored a 3.0 household rating, attracting nearly 5.0 million unduplicated total viewers. The Sunday, November 10 premiere of “A Very Merry Mix Up” marked record highs for Hallmark Channel, delivering a 3.9 household rating, and becoming the network’s most watched telecast ever among household delivery as well as 2nd most watched program among total viewers.

 

“Over the past four years, Hallmark Chanel’s new original ‘Countdown to Christmas’ movies have consistently broken ratings records and made the network number one in cable for weekend primetime throughout the holiday season. This past weekend’s premieres took the campaign’s success to a whole new level, taking the lead competitively and delivering Hallmark Channel’s highest rated and most watched weekend in network history,” said Bill Abbott, President and CEO, Crown Media Family Networks. “These early results are a clear indication that ‘Countdown to Christmas’ is an integral and beloved holiday tradition for so many, making Hallmark Channel the top television destination for seasonal programming.”

 

The #1 program of Saturday on all of cable, “Snow Bride” becomes Hallmark Channel’s 2nd highest-rated program of 2013 among households and total viewers. The original holiday movie also holds the distinction as the 2nd most watched telecast of 2013 on the channel among W25-54 (754,000) and A25-54 (931,000). In the 8-10p time period, “Snow Bride” was #1 for all household and key demo ratings: HH (3.0 rtg), W18-49 (1.2 rtg), W25-54 (1.7 rtg), A18-49 (.8 rtg), A25-54 (1.1 rtg), and P2+ (1.5 rtg). In addition, the original movie delivered #1 in HH (2,636,000), W18-49 (562,000), W25-54 (754,000), and in P2+ (3,397,000) impressions. “Snow Bride” elevated Hallmark Channel to be the #1 cable network in primetime among W25-54 (1.5 rtg) and among households for Saturday (2.8 HH rtg).

 

Reaching nearly 6.1 million unduplicated viewers, “A Very Merry Mix-Up” is Hallmark Channel’s most watched telecast among households and W18-49, and 2nd most watched telecast among total viewers, in network history. In addition, the original film becomes Hallmark Channel’s 3rd highest-rated program to-date, playing a key part in the network’s highest rated day in its history. The #2 cable program on Sunday, “A Very Merry Mix-Up” ranked #2 in households (3.9 rtg) and #2 in total viewers (2.0 rtg) for the 8-10p time period. The film was #2 in households (3,385,000), #2 in total viewers (4,348,000), #3 in W25-54 (911,000), and #3 in W18-49 (851,000) for household and key demo impressions. “A Very Merry Mix-Up”, lifted Hallmark Channel to the #1 cable network for the entire day among W25-54 (1.1 rtg) and #2 in primetime for Sunday among households (3.5 HH rtg).

 

In “Snow Bride”, a tabloid reporter is one gossip scoop away from a big promotion when she finds that the influential political family she’s been pursing is nothing like what she imagined. Greta finds herself in the middle of what could be her best story yet when she encounters Ben, the eldest son of a famous political family, in the mountain retreat, and winds up pretending to be his girlfriend over Christmas so he can save face with his family. However, she soon discovers that the family is more down-to-earth than she ever thought. As she grows more attracted to Ben, she becomes increasingly guilt-ridden about her game of subterfuge and soon must decide how far she will go for the sake of a story. Stars Patricia Richardson, Katrina Law, and Jordan Belfi.

 

Antique shop owner Alice is nervous to meet her future in-laws for the first time at Christmas in “A Very Merry Mix-Up”, especially since she is arriving ahead of her new fiancé, Will Mitchum. As luck would have it, a mix up at the airport, amidst her lost baggage and damaged phone, lands her at the wrong home! However, this “wrong” family is just her sort of people and she quickly forms a bond with them, especially with the handsome son, Matt. When the mistake is discovered, she heads to the “right” house, but soon realizes she would rather be spending Christmas with the “wrong” family. As Christmas approaches, Alice must decide if her “Merry Mix-Up” is actually her destiny. Stars Alicia Witt and Mark Wiebe.

 

Source: The Nielsen Company, November 4-10, 2013

 

ABOUT HALLMARK CHANNEL

 

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

 
  • Alex

    Impressed

  • Doug

    Wow, huge numbers for a channel I didn’t even knew existed!

  • Andrea

    Holiday themed movies are the highest rated telecasts on Hallmark every year. A Very Merry Mix Up did extremely well. Strong performance also by Snow Bride.

    On Friday Pete’s Christmas got 1.4 million viewers which is the highest performance from their Walden Family Theater (presented by Walmart and P&G) original offer (the other movies usually got less than 500k viewers).

  • THE OLD MAN

    Impressive numbers for sure

  • Kate

    Hallmark Christmas Movies rock, new or old movies, can watch them over and over again. Hey play ‘Santa Jr.’ so I can drool over the actor who plays Jr. :D

  • jill

    our family LOVES all the Hallmark shows

    family tradition!

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