NBC’s ‘The Voice’ & ‘The Blacklist’ Score Week-to-Week Gains

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The Voice November 11

via press note:

NBC finished #1 Monday night in adults 18-49 among the Big 4 by a 52% margin (with a 3.5/10 average vs. a 2.3/6 for #2 Fox), taking six of six half-hours in 18-49 with week-to-week gains from “The Voice” and “The Blacklist.”
  • From 8-10:01 p.m. ET, “The Voice” (3.8 rating, 10 share in adults 18-49, 11.9 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC and Fox in every key demographic – adults, men and women 18-34, 18-49 and 25-54.  Week to week, “The Voice” is up 6% in 18-49 rating (to a 3.8 from a 3.6) and also up in total viewers (11.892 million vs. 11.748 million).  Versus the comparable second live Monday telecast of the prior cycle, “The Voice” maintained its 18-49 rating (3.8 vs. 3.8 on May 13) and was up 5% in total viewers (11.892 million vs. 11.292 million).
  • “The Voice” is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and other key categories.
  • From 10:01-11 p.m. ET, “The Blacklist” (3.0/8 in adults 18-49, 10.7 million viewers overall) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 and every other key measure, with its adult 18-49 margin of 58% versus ABC’s #2 “Castle” (3.0 vs. 1.9) up from last week’s 32% (2.9 vs. 2.2).  “The Blacklist” is the #1 drama of the night in 18-49.
  • Week to week, “The Blacklist” is up 3% in 18-49 rating (3.0 vs. 2.9) and up 4% in total viewers (10.726 million vs. 10.337 million).  The 10.726 million viewers overall is a four-week high for “Blacklist,” best since the show averaged 13.781 million on Oct. 14.  And note that “Blacklist” is a heavily time-shifted show, with last week’s telecast adding a highest-yet 68% to its 18-49 rating in “live plus three day” results and a U.S. TV record 5.4 million persons in total viewers (see details below).
  • Versus NBC’s averages in the slot last season, last night’s “Blacklist” is up 50% in 18-49 (3.0 vs. 2.0, L+SD non-sports) and up 87% in total viewers (10.726 million vs. 5.746 million).
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