ABC Posts Gains Across Its Wenesday Lineup, ‘Modern Family’ is Number 1 Show Among Adults 18-49
via press note:
ABC Wednesday Prime (8-11pm – 7.1 million and 2.2/6 in AD18-49): ABC’s regular Wednesday line-up returned after the prior week’s preemption to deliver a strong second place Adults 18-49, beating Fox by 29% (1.7/5) and NBC by 57% (1.4/4). On its first original telecast in 3 weeks, ABC’s Modern Family came back as Wednesday’s #1 TV show in Adults 18-49, finishing as the night’s top-rated series on each first-run telecast this season.
The Middle (8-8:30pm – 8.9 million and 2.3/7 in AD18-49): At 8pm, ABC’s The Middle was up 11% in Total Viewers and 5% in Adults 18-49 over its most recent telecast, drawing is biggest audience since its season premiere and equaling a best-since-premiere rating with young adults – since 9/25/13. In addition, the show hit a new season high in Adults 18-34 to tie its highest rating in 1 year – since 11/7/12. The Middle ranked #1 in its half-hour across all key Adult demos (AD18-34/AD18-49/AD25-54).
Back in the Game (8:30-9pm – 6.4 million and 1.8/5 in AD18-49): In the 8:30pm half-hour, ABC’s Back in the Game grew 5% in viewers and 6% in Adults 18-49 from its last telecast.
Modern Family (9-9:30pm – 10.6 million and 3.8/10 in AD18-49): More than doubling its lead-in at 9pm (+111%), ABC’s Modern Family dominated its slot in Adults 18-49, outdelivering runner-up CBS’ Criminal Minds by 41% (2.7/7). Modern Family was up in Total Viewers (+3%) and held steady in Adults 18-49 with its most-recent original’s Fast Affiliate numbers (10.3 million and 3.8/10 on 10/23/13) .
Super Fun Night (9:30-10pm – 5.9 million and 2.1/6 in AD18-49): In the 9:30pm half-hour, ABC’s Super Fun Night built over its last broadcast by 15% in Total Viewers and by 24% in Adults 18-49, with its most-watched telecast in 4 weeks – since 10/16/13. The ABC freshman comedy took second in its half-hour among Adults 18-49, leading by double-digits over Fox’s The X Factor by 17% (1.8/5) and NBC’s L&O: SVU by 24% (1.7/5).
Nashville (10-11pm – 5.4 million and 1.5/4 in AD18-49): At 10pm, ABC’s Nashville increased from its last airing by 4% in Total Viewers and by 7% in Adults 18-49. In addition, the show jumped 30% in Adults 18-34 to match a 5-week high – since 10/9/13. The ABC drama finished #1 in its hour with Adults 18-34 and key Women (W18-34/W18-49). Jumping 67% on average in the L+7 Adult 18-49 ratings, Nashville is ABC’s biggest percentage gainer this season and places among the Top 10 broadcast series overall. The ABC sophomore drama gets a much bigger playback lift than its time-slot competitor CSI (67% vs. 50%), catching the CBS drama season to date at a 3.0 L7 rating.