FOX and American Express Partner for Sponsored Social TV Content via Twitter Amplify
via press release:
FOX AND AMERICAN EXPRESS PARTNER FOR
SPONSORED SOCIAL TV CONTENT
VIA TWITTER AMPLIFY
For the First Time, Scripted Entertainment Content
To Be Part of Twitter’s Amplify Program
Fox Broadcasting Company (FOX) and American Express have partnered to bring FOX’s greatest moments to Twitter users and TV fans as soon as they air, via Twitter Amplify. The American Express-sponsored content represents an extensive, multi-platform collaboration, which is the first of its kind for scripted entertainment programming. Promotional clips from FOX’s most popular and highest profile series that will be amplified on Twitter include GLEE (@GLEEonFOX), NEW GIRL (@NewGirlonFOX), BONES (@BONESonFOX), THE MINDY PROJECT (@MindyProjectFOX), BROOKLYN NINE-NINE (@Brooklyn99FOX), SO YOU THINK YOU CAN DANCE (@DANCEonFOX) and MASTERCHEF (@MASTERCHEFonFOX).
“The appetite for premium, social content continues to grow,” said Jill Toscano, Vice President of US Media, American Express. “By partnering with FOX, we are able to once again give fans the opportunity to be even more deeply connected with their favorite programs. Through Twitter Amplify, fans will be able to share some of FOX’s funniest, most touching water cooler-worthy moments as they are happening for the very first time.”
“We are thrilled to collaborate with American Express and Twitter to give FOX viewers access to timely content via social media that will complement and add to their TV-viewing experience, and to allow one of our most important partners, American Express, to follow the social TV conversation wherever it happens,” said Jean Rossi, Executive Vice President, Sales, Fox Broadcasting Company.
“What’s most exciting about this partnership is the amazing content that Twitter users will see from FOX around its most popular scripted series,” said Glenn Brown, Senior Director, Twitter Amplify. “Both FOX and American Express have been longtime partners of Twitter, and we look forward to continue growing these relationships.”
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress. Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards.
About Fox Broadcasting Company
Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television, including AMERICAN IDOL, THE FOLLOWING, NEW GIRL, GLEE and THE SIMPSONS. The network ranked No. 1 in the key adult demographic for eight of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news. “Like” FOX on Facebook at www.facebook.com/FOXTV and follow the network on Twitter @FOXTV. For additional information about FOX, please visit www.fox.com.