‘Good Morning America’ Tops NBC’s ‘Today’ by 821,000 Total Viewers and 124,000 Adults 25-54

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good-morning-america

via press release:

“GMA” is #1 for the Week

 

“GMA” Tops NBC’s “Today” by 821,000 Total Viewers and 124,000 Adults 25-54

 

“GMA” Only Morning Show to Grow Year-to-Year in Demo and Total Viewers

 

“GMA” Delivers Most-Watched Week Since February

 

 

ABC News’ “Good Morning America” was the No. 1 morning program in Total Viewers (5.979 million) and Adults 25-54 (2.170 million) for the week of November 4, 2013, according to Nielsen Media Research.  Leading in all 7 weeks this season, “GMA” topped NBC’s “Today” (5.158 million and 2.046 million, respectively) during the week by 821,000 Total Viewers and by 124,000 Adults 25-54.  Further, “GMA” substantially increased its lead over the No. 2-ranked “Today” compared to its year-ago week advantages (w/o 11/5/12) in both Total Viewers (+161%, +315,000) and Adults 25-54 (+1027%, +11,000). “GMA” led “Today” by its largest news demo advantage in 10 weeks – since w/o 8/26/13. Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

 

“GMA” improved week to week (5.543 million, 2.092 million and 1.479 million on w/o 10/28/13) in Total Viewers (+8%), Adults 25-54 (+4%) and Adults 18-49 (+4%), hitting season highs in all 3 measures.  In fact, “GMA” delivered its most-watched week since February and best Adults 25-54 performance since March – since w/o 2/18/13 and w/o 3/4/13, respectively.  

 

“GMA” has ranked No. 1 every week in Total Viewers for more than 15 months (the last 64 weeks – since w/o 8/13/12). ”GMA’s” 64 consecutive weeks at the top stands as its longest stretch at No. 1 in more than 22 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

 

In Adults 25-54, “GMA” has ranked No. 1 for the last 17 weeks, its longest news demo winning streak in more than 20 years – since w/o 3/8/93 to w/o 6/28/93 during the 1992-93 season.

 

“GMA” built on the same week last year (5.497 million and 2.106 million on w/o 11/5/12) in both Total Viewers (+9%) and Adults 25-54 (+3%).  In fact, “GMA” has posted year-to-year Total Viewer gains in all 7 weeks of the season.  In addition, “GMA” stood as the only morning broadcast to grow year to year in both measures compared to “CBS This Morning” (+6%/-10%) and NBC’s “Today” (flat/-2%).

 

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 772,000 Total Viewers and 65,000 Adults 25-54. In fact, “GMA” has widened its Total Viewer season lead over “Today” versus the same point last season by 41% (772,000 vs. 546,000) to post its largest season margin in more than 22 years – since at least the 1991-92 season; Nielsen’s electronic database started on September of 1991. 

 

Growing for the 3rd year in a row, “GMA” is up over the same point last season in both Total Viewers (+11%) and Adults 25-54 (+6%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 6 years – since before the 1991-92 season and the 2007-08 seasons, respectively.

 

During the week, “GMA” once again nearly doubled the performance of “CBS This Morning” in Total Viewers (+90%), while more than doubling in Adults 25-54 (+112%) and Adults 18-49 (+114%)In addition, “GMA” saw its largest advantages over the CBS program this season in all 3 Nielsen measures: Total Viewers (2.839 million), Adults 25-54 (1.144 million) and Adults 18-49 (819,000)

 

WEEK OF 11/04/13      TOTAL VIEWERS  ADULTS 25-54        ADULTS 18-49       HOUSEHOLDS

GOOD MORNING AMERICA   5,979,000     1.8/13; 2,170,000   1.2/10; 1,539,000   4.4/15

TODAY                  5,158,000     1.7/12; 2,046,000   1.3/10; 1,611,000   3.8/13

CBS THIS MORNING       3,140,000     0.9/ 6; 1,026,000   0.6/ 5;   720,000   2.3/ 8

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/4/13, 10/28/13 and 11/5/12.  Most Current: 2013-2014 Season (9/23 – 11/10/13) and 2012-2013 Season (9/24 – 11/11/12).  All averages based on regular telecasts.

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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