Mexico’s Big 5-1 Winning Match against New Zealand Reaches 5.6 Million Total Viewers on Univision Network
via press release:
MEXICO’S BIG 5-1 WINNING MATCH AGAINST NEW ZEALAND REACHES 5.6 MILLION TOTAL VIEWERS ON UNIVISION NETWORK
Match is the Largest Single Sporting Event on Univision’s Digital Platforms since the 2010 FIFA World Cup
- Univision Network’s broadcast of the highly anticipated match between Mexico and New Zealand on Nov. 13, 2013 reached 5.6 million Viewers 2+ who tuned in to all or part of the thrilling FIFA World Cup qualifier.
- The match delivered an average of 1.9 million Adults 18-49.
- Locally, Univision was the most viewed broadcast station, regardless of language, during the Mexico vs. New Zealand match as follows:
o Among Persons 2+ in Los Angeles, Houston, Dallas, Chicago, San Francisco and Phoenix
o Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento; and
o Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Univision’s local stations delivered higher viewership than the ABC, CBS, NBC and FOX stations combined:
- Among Persons 2+ in Los Angeles and Houston
o Among Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- On Univision’s digital platforms, the LIVE stream event was Univision’s largest single game event since the 2010 FIFA World Cup. The match delivered nearly 650K live streams across all platforms, which is double the USA/Mexico match from September 2013.
- The Univision Deportes App is the No. 1 free sports apps today on the App Store.
- Also, the match positioned Univision as the No. 2 broadcast network of the day in social media activity, regardless of language (Source: SocialGuide).
Source: The Nielsen Company, Fast Nationals, NPM, L+SD data, Reach figures based on Nielsen Fast Cume Report
Source: The Nielsen Company, NSI, (11/13/13), 3:30p.m.-5:30p.m ET (match time). Ranking based on average impression. Live game across time zones. Live +SD.
Soccer fans will have one more chance to root for one of their all-time favorite teams when Univision Deportes presents the last half of “La Última Batalla” (The Final Battle) leading up to the match in Westpac Stadium in Wellington, New Zealand on Tues., Nov. 19.
Game 2 coverage begins Thursday, November 14 with special segments from New Zealand on “Fútbol Club” (UDN, 7 p.m. ET), and on “Contacto Deportivo” (UniMás/UDN, 12 a.m. ET). The live segments will continue on “Contacto Deportivo” every night including game day. Univision Network shows “Despierta América” and “Primer Impacto” will also air live segments from New Zealand between Nov. 14 and 19.
Saturday, November 16 at 7:30 p.m. ET, Univision Deportes Network will present the first episode of a two-part documentary special on Mexican and New Zealand soccer history—“Mexico vs. Nueva Zelanda: La Última Batalla” (Mexico vs. New Zealand: The Final Battle). Part two, “Nueva Zelanda: La Tierra de los Sueños” (Mexico vs. New Zealand: The Land of Dreams) will air on Monday, November 18 at 7:30 p.m. ET.
Sunday, November 17 brings live segments from New Zealand on “República Deportiva” (Univision Network/UDN, 11 a.m. ET). In addition, “Camino a la Copa” (Road to the Cup) will air at 1 p.m. ET on Univision and UDN.
Game 2 Day – Tuesday, Nov. 19 / Wednesday, Nov. 20 – The hours leading up to the highly anticipated second match are packed with related content on UDN’s “Fútbol Central” (2:30 p.m. ET), “Locura Deportiva” (6 p.m. ET) and “Fútbol Club” (7 and 11 p.m. ET), as well as on “Contacto Deportivo” (UniMás/UDN, 12 a.m. ET). Following a pre-game special on Univision and UDN (12 a.m. ET), the second Mexico vs. New Zealand match will air LIVE from Westpac Stadium in Wellington, New Zealand on Wednesday, November 20, beginning at 12:50 a.m. ET (Tuesday, November 19 9:50 p.m. PT) on Univision and UDN, followed by a special edition of “Contacto Deportivo” at 3 a.m. ET on UniMás and UDN. Additionally, for the first time ever, Univision Radio will provide coverage of the match, LIVE from New Zealand, on its stations across the U.S.