ABC’s ‘Scandal’ is Up Week to Week and Tops its Year-Ago Delivery by 45 Percent
via press note:
ABC Thursday Prime (8-11pm – 7.0 million and 2.1/6 in AD18-49): ABC delivered a strong 2nd-place finish on Thursday in Adults 18-49, leading Fox by 50% (1.4/4) and NBC by 91% (1.1/3). In Adults 18-49, ABC’s Scandal once again ranked as the #2 TV series of the night, behind only CBS’ The Big Bang Theory. In addition, Scandal and Grey’s Anatomy were the Top 2 dramas of the night.
Once Upon a Time in Wonderland (8-9pm – 3.7 million and 0.9/3 in AD18-49): From 8-9pm, ABC’s Once Upon a Time in Wonderland was up week to week in Total Viewers (+3%) and held even in Adults 18-49.
Grey’s Anatomy (9-10pm – 8.4 million and 2.6/7 in AD18-49): Nearly tripling its lead-in at 9pm (+189%), ABC’s Grey’s Anatomy won its hour by wide margins in Adults 18-49, outdelivering CBS’ comedies by 24% (The Crazy Ones/Two and a Half Men = 2.1/6), Fox’s Glee by 73% (1.5/4) and NBC’s comedies by 160% (Sean Saves the World/The Michael J Fox Show = 1.0/3). Grey’s Anatomy paced within 1-tenth of its week-ago Adult 18-49 number.
Scandal (10-11pm – 8.9 million and 2.9/8 in AD18-49): Finishing a dominant #1 during the 10 o’clock hour among Adults 18-49 and growing week to week (+4%), ABC’s Scandal matched the combined deliveries of CBS’ Elementary (1.6/5) and NBC’s Parenthood (1.3/4). Scandal was up sharply over the same night last year (6.0 million and 2.0/6 on 11/15/12) in Total Viewers (+48%) and Adults 18-49 (+45%). In fact Scandal is the fastest-growing returning series this season with young adults and is ABC’s top-rated program in the Thursday 10pm hour since Lost during the 2007-08 season.