FOX 30-Day Multi-Platform Audience Week of October 7: ‘New Girl’ Grows 109 Percent
via press release:
Below are the FOX Multi-Platform audience totals for originals that aired during the week of 10/7/13. Key highlights:
- NEW GIRL episode “The Captain” saw a whopping +109% post-same day lift after 30 days. In fact, nearly a quarter (24%) of its total audience over those first 30 days came from VOD viewing and streaming!
- In its fourth week, SLEEPY HOLLOW once again nearly doubled its Live + Same Day total audience and generated the biggest absolute gain (2.5 million viewers) from VOD and streaming of any FOX show that week.
- BROOKLYN NINE-NINE (+93%) and THE MINDY PROJECT (+87%) both posted big gains over 30 days – in fact, MINDY drew a bigger lift from VOD and streaming (1.5 million viewers) than from DVR playback (1.3 million).