NBC’s ‘Parenthood’ Matches Six-Week High in Adults 18-49

Parenthood November 14

via press note:

  • “Parenthood” (1.3/4 in 18-49, 4.1 million viewers overall from 10-11 p.m.) is currently matching a six-week high in 18-49 rating, its best result since Oct. 3, and is scoring a six-week high in total viewers, pending updates.  Versus week-ago results, “Parenthood” is currently even in 18-49 rating (1.3 both weeks) and up 6% in total viewers (4.110 million vs. 3.878 million), pending updates.
  • Despite the 10 p.m. hour, last night’s “Parenthood” maintained or increased its rating in every key demographic from its first half-hour to its second, including gains of 8% in 18-49 (to a 1.3 from a 1.2) and 10% in total viewers (4.3 million vs. 3.9 million).
  • L+3: Last week’s Parenthood” added 61% or 0.77 of a rating point to its next-day L+SD 18-49 rating (to a 2.04 from a 1.27) and 48% or 1.863 million persons in total viewers (5.741 million vs. 3.878 million).
  • “Parks and Recreation” (1.2/4 in 18-49, 3.3 million viewers overall from 8-9:01 p.m. ET) is currently down just a tenth of a point in adults 18-49 versus its prior telecast (1.3 on Oct. 17), despite this being the show’s first telecast in four weeks.  In total viewers, “Parks” is currently up versus that Oct. 17 episode (3.314 million vs. 3.296 million), pending update.  “Parks” is currently #2 in the hour in men 18-34, men 18-49 and men 25-54 (tie).  L+3: The prior telecast of “Parks and Recreation” added 43% or 0.54 of a point to its next-day “live plus same day” 18-49 rating (to a 1.80 in L+3 from a 1.26 in L+SD).
  • UPSCALE: “Parks and Recreation” is the most upscale primetime series on the Big 4 networks in its concentration of adults 18-49 living in homes with $100K+ incomes, indexing in that category at a 169 (with 100 representing an average concentration of those homes).  The #2 show in the category, ABC’s “Modern Family,” is currently indexing at a 162.
  • “Sean Saves the World” (1.0/3 in 18-49, 3.1 million viewers overall from 9:01-9:30 p.m. ET) is currently retaining 83% of its 18-49 lead-in and 95% of its total-viewer lead-in.  “Sean” is running within a tenth of a point of its rating the last time the show aired with a comedy lead-in (1.1 on Oct. 31), pending updates.  L+3: Last week’s “Sean Saves the World” added 21% or 0.29 of a rating point to its next-day L+SD 18-49 rating (to a 1.65 from a 1.36) and 15% or 699,000 persons in total viewers (5.250 million vs. 4.551 million).  The 1.65 rating in 18-49 is the highest “Sean” L+3 result since the show’s Oct. 3 premiere.
  • “The Michael J. Fox Show” (1.0/3 in 18-49, 2.9 million viewers at 9:30) is currently retaining 100% of its 18-49 lead from “Sean Saves the World” and retaining 93% in total viewers.  “Michael J. Fox” is currently matching last week’s 18-49 rating (with a 1.0 rating both weeks), pending updates.   L+3: Last week’s Michael J. Fox Show” added 26% or 0.27 of a rating point to its next-day L+SD 18-49 rating (to a 1.30 from a 1.03) and 21% or 712,000 persons in total viewers (4.165 vs. 3.453 million).
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