NBC's 'Grimm' Grows 15 Percent Week-to-Week

Categories: Network TV Press Releases

Written By

November 16th, 2013

Grimm November 15

via press note:

  • Grimm (1.5/5 in 18-49, 5.7 million viewers overall at 9 p.m. ET) captured week-to-week gains of 15% in 18-49 rating (1.5 vs. 1.3) and 18% in total viewers (5.741 million vs. 4.875 million), to match the show’s highest 18-49 rating since its Oct. 25 season premiere and deliver its biggest overall audience since that same date.  “Grimm” built on its lead-in by 36% in 18-49.  “Grimm” tied for the #1 scripted rating of the night on the Big 4 (1.5 each for “Grimm” and “Hawaii Five-0”).
 
  • L+3: Last week’s “Grimm” added 78% or 1.03 rating points to its next-day “live plus same day” 18-49 rating (to a 2.35 in L+3 from a 1.32 in L+SD) and in total viewers, added 57% or 2.783 million persons (7.658 million vs. 4.875 million).  The Nov. 8 total-viewer lift of 2.783 million in a series record for “Grimm.” L+7: Last season, “Grimm” originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).
 
  • Dracula” (0.9/3 in 18-49, 3.0 million viewers overall at 10 p.m. ET) is matching last week’s 18-49 rating and is virtually even in total viewers (2.961 million this week vs. 2.963 million last week).  L+3: Last week’s “Dracula” added 84% or 0.79 of a point to its next-day “live plus same day” 18-49 rating (to a 1.73 in L+3 from a 0.94 in L+SD) and in total viewers, added 57% or 1.683 million persons (4.646 million vs. 2.963 million).
 
  • Dateline NBC” (1.1/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) reported three-week slot highs in 18-49 and total viewers (best for NBC in the hour since Oct. 25).  Week to week, “Dateline” was by 10% in adults 18-49 (to a 1.1 rating from a 1.0) and up 6% in total viewers (5.849 million vs. 5.527 million). In the time period, last night’s “Dateline” ranked #2 among ABC, CBS, NBC and Fox in women 25-54 and tied for #2 in adults 25-54.
 
  • Dateline NBC” grew from half-hour to half-hour in every key ratings category, including gains of 30% in adults 18-49 (to a 1.3 rating from a 1.0) and 29% in adults 25-54 (1.8 vs. 1.4).
 
 
  • Fellow Penguin Who Watches T.V.

    I think grimm will have one or two more seasons than it’s done. Anyway, good job grimm!

  • Percy

    Go Grimm such a loyal fanbase and I am so proud to be apart of it!

  • Psac

    Excellent. This week’s episode was extremely strong, told a cohesive story that made a lot of sense.

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