via press release:
Some CW highlights from the L+7 and digital data for the week of 10/28:
Both THEand more than doubled their L+SD ratings in W18-34, with THE seeing a huge +126% increase (2.31 vs. 1.02), and growing +106% (2.12 vs. 1.03).
THEalso more than doubled its L+SD in A18-34 (1.58 vs 0.77, +105%), and nearly doubled its rating in A18-49 (1.75 vs 0.88, +99%). In total viewers, THE increased +74% compared to L+SD (3.6M vs 2.07M). Additionally, the 10/31 episode of THE VAMPIRE DIARIES was viewed more than 2.3 million times online (2.31M initiated streams), surpassing the number of total viewers who watched the episode the same night on broadcast.
saw an +83% jump in A18-34 in L+7 compared to L+SD, a +71% gain in A18-49, and a +56% increase in total viewers (2.05M vs 3.21M). Digital viewing added an additional 1.37M streams, accounting for +30% of the total audience for that week’s episode.
grew by +79% in A18-34 (1.11 vs 0.62), by +76% in A18-49 (1.32 vs 0.75), and by +56% in total viewers (3.69M vs 2.37M). Digital viewing for that week’s episode accounted for 25% of the total audience for the show.
New seriesand also both saw significant time-shifting, with rising by +73% in A18-34 (0.76 vs 0.44), and by +74% among A18-49 (0.99 vs 0.57). saw gains of +59% in W18-34 (0.92 vs 0.58), by +59% in W18-49 (1.32 vs 0.83), by +55% in A18-34 (0.59 vs 0.38), and by +54% in A18-49 (0.91 vs 0.59).