Live + 7: 'The Vampire Diaries' and 'The Originals' More than Double Their L+SD Ratings in Women 18-34

Categories: Network TV Press Releases

Written By

November 18th, 2013

Fruit of the Poisoned Tree

via press release:

Some CW highlights from the L+7 and digital data for the week of 10/28:


Both THE VAMPIRE DIARIES and THE ORIGINALS more than doubled their L+SD ratings in W18-34, with THE VAMPIRE DIARIES seeing a huge +126% increase (2.31 vs. 1.02), and THE ORIGINALS growing +106% (2.12 vs. 1.03).


THE VAMPIRE DIARIES also more than doubled its L+SD rating in A18-34 (1.58 vs 0.77, +105%), and nearly doubled its rating in A18-49 (1.75 vs 0.88, +99%). In total viewers, THE VAMPIRE DIARIES increased +74% compared to L+SD (3.6M vs 2.07M). Additionally, the 10/31 episode of THE VAMPIRE DIARIES was viewed more than 2.3 million times online (2.31M initiated streams), surpassing the number of total viewers who watched the episode the same night on broadcast.


THE ORIGINALS saw an +83% jump in A18-34 in L+7 compared to L+SD, a +71% gain in A18-49, and a +56% increase in total viewers (2.05M vs 3.21M). Digital viewing added an additional 1.37M streams, accounting for +30% of the total audience for that week’s episode.


ARROW grew by +79% in A18-34 (1.11 vs 0.62), by +76% in A18-49 (1.32 vs 0.75), and by +56% in total viewers (3.69M vs 2.37M). Digital viewing for that week’s episode accounted for 25% of the total audience for the show.


New series THE TOMORROW PEOPLE and REIGN also both saw significant time-shifting, with THE TOMORROW PEOPLE rising by +73% in A18-34 (0.76 vs 0.44), and by +74% among A18-49 (0.99 vs 0.57). REIGN saw gains of +59% in W18-34 (0.92 vs 0.58), by +59% in W18-49 (1.32 vs 0.83), by +55% in A18-34 (0.59 vs 0.38), and by +54% in A18-49 (0.91 vs 0.59).

  • Robin

    Damn go TVD 3.6 mil L+7 + 2.3 mil online (more than it was watched live)
    5.9 million viewers almost 6 million.

  • Robin

    And 4.58 million viewers for the originals is also impressive

  • Brandy

    Yeah VD,TO,Reign

  • Tphxitachi

    That’s why I love the CW and The CW app, there app is amazing. They actually offer full episode and up to five reruns. And the last ep is up on the app only after 5 hours after it’s premier. I used the app for all my show since I get back from work at 12:00am. And every one I know used the app at my house. So I watch the episode, then 3 other friends later use my xbox/CW app to view the eps, That’s why the press release said “initial” viewing. So I’m sure TVD has a bigger audience then 6 million in the states. :)

  • Michael

    Damn, The Vampire Diaries is doing tremendous!

  • Jere

    What about supernatural? Any info

  • Jared

    I also LOVE The CW app. Its so easy to use and has current episodes up a couple hours after the original airing. Not surprised more people seem to be using the app compared to live viewing.

  • joy

    Wright,that’s your opinion and seems like TVD is doing just fine,actually more than fine!!

  • Lisa

    Good numbers for Vampire Diaries and The Originals. Though I agree with Wright, Vampire Diaries is pretty boring this season. I don’t want to drop it, but if it doesn’t pick up soon…

  • james

    if reign gets renewed and tomorrow people gets cancelled I will have lost all faith in humanity

  • Kenny

    TVD has been so good this season.
    Definitely a huge improvement from last season’s depression.

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