via press release:
“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+20%), HOUSEHOLDS (+15%) AND WOMEN 25-54 (+10%)
“CBS THIS MORNING” ADDED MORE THAN HALF A MILLION VIEWERS COMPARED TO THE SAME WEEK LAST YEAR
“CBS THIS MORNING” POSTS THE LARGEST AUDIENCE FOR A CBS MORNING NEWS PROGRAM SINCE THE WEEK ENDING JAN. 18, 2009
CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+20%), households (+15%) and women 25-54 (+10%), according to Nielsen live plus same day ratings for the week ending Nov. 15, 2013. CBS THIS MORNING added +530,000 viewers compared to the same week last year, and posted the largest audience for a CBS morning news program since the week ending Jan. 18, 2009.
CBS THIS MORNING
Week Ending Nov. 15, 2013 Week Ending Nov. 16, 2012 % Change
0.9/06 0.8/06 +13%
3.20m 2.67m +20%
2.3/08 2.0/07 +15%
1.1/07 1.0/06 +10%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.