‘CBS This Morning’ Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+20%), HOUSEHOLDS (+15%) AND WOMEN 25-54 (+10%)

 

“CBS THIS MORNING” ADDED MORE THAN HALF A MILLION VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

“CBS THIS MORNING” POSTS THE LARGEST AUDIENCE FOR A CBS MORNING NEWS PROGRAM SINCE THE WEEK ENDING JAN. 18, 2009

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+20%), households (+15%) and women 25-54 (+10%), according to Nielsen live plus same day ratings for the week ending Nov. 15, 2013. CBS THIS MORNING added +530,000 viewers compared to the same week last year, and posted the largest audience for a CBS morning news program since the week ending Jan. 18, 2009.

 

CBS THIS MORNING

Week Ending Nov. 15, 2013                                      Week Ending Nov. 16, 2012             % Change

 

Adults 25-54

0.9/06                                                              0.8/06                                                  +13%

 

Viewers

3.20m                                                              2.67m                                                  +20%

 

Households

2.3/08                                                              2.0/07                                                  +15%

 

Women 25-54

1.1/07                                                                          1.0/06                                                  +10%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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