'Days of Our Lives' Delivers Its Biggest Week in Total Viewers Since February 2011

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

November 21st, 2013

days of our lives

via press release:



Season to Date, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos and Up 7% in Total Viewers

UNIVERSAL CITY, Calif. – Nov. 21, 2013 – “Days of our Lives” has generated its top week in total viewers since February 2011, according to “live plus same day” viewing figures for the week of Nov. 11-15 from Nielsen Media Research.

For the week, "Days of our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. "Days" matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).

In total viewers, “Days of our Lives” averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.

For the week versus the same week last year, "Days of our Lives" was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

Season to date, "Days of our Lives" is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • robert

    Days was awesome last week.

  • Paul

    Contracts Days well deserved great last week. Loved the fight between Brady and Eric and the fight between EJ and Sami.

  • Derrick

    Go DAYS!

  • Dee

    Go Days. I hope you soon overtake that crapfest known as GH!

  • TimsDale4ever

    Again, congrats to all their fans.

  • Robbee 66

    DEE Days will never beat any of the soaps!!!!

  • moshane58

    I don’t watch Days but so glad to see it up…Want all these soaps to do great…Way to go Days…

  • Jeff

    Good job Days. Don’t watch, but happy to have GH and Days up so much this past week.

  • BG

    Way to go Days!!!

  • Mosaintsfan

    Fantastic week- I feel guilty saving Wed-Fri for the weekend- but there’s nothing to fast forward through!!! Hope the ratings continue to climb- kudos to the writers, actors all involved.
    “Victor’s” lines last week were just unreal by the way!!! Days has been great for weeks/months and didn’t disappoint with the story climax!

  • DryedMangoez

    Good for Days. For a huge climax like that, it better have scored big ratings! lol

  • Sparrow

    People tuned in to see that mean mean Kristen get what was coming to her. I was so hoping for a huge catfight go down with either Nicole or Marlena after all was revealed, but not so much as a slap from either. Boo.

    Salem now needs a new psycho b*tch to keep those ratings up.

  • La Hood

    Days, Congratulation!! Days is my new soap at 1pm weekdays.

  • ShawninDayton

    I agree the people who wrote Victor’s lines last week deserves a raise they were hilarious, especially the one about Eric not being able to “keep it zipped any better than the rest of us.”

  • MBmomof3

    So happy to see DOOL get the love it deserves. This show rocks! GO SOAPS!

  • cab

    Days is up no matter by how much. It continues to improve and continues to keep fans tuned. Hope NBC pays attention.

  • Umanyways

    To all those skeptics who said the show was over,,they can suck it!

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