‘Days of Our Lives’ Delivers Its Biggest Week in Total Viewers Since February 2011

days of our lives

via press release:



Season to Date, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos and Up 7% in Total Viewers

UNIVERSAL CITY, Calif. – Nov. 21, 2013 – “Days of our Lives” has generated its top week in total viewers since February 2011, according to “live plus same day” viewing figures for the week of Nov. 11-15 from Nielsen Media Research.

For the week, “Days of our Lives” averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. “Days” matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).

In total viewers, “Days of our Lives” averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.

For the week versus the same week last year, “Days of our Lives” was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

Season to date, “Days of our Lives” is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, “Days of our Lives” is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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