via press release:
A SPECIAL “JOHN FITZGERALD KENNEDY” EDITION OF “CBS SUNDAY MORNING WITH CHARLES OSGOOD” DELIVERS THE LARGEST AUDIENCE FOR THE BROADCAST SINCE FEB. 4, 1996
A special edition of CBS SUNDAY MORNING WITH CHARLES OSGOOD marking the life and legacy of John F. Kennedy generated the broadcast’s largest audience since February 4, 1996, according to Nielsen live plus same day ratings for Nov. 17, 2013. CBS SUNDAY MORNING was also the #1 Sunday morning news program with adults 25-54 – the demographic that matters most to those who advertise in news – as well as viewers and households.
CBS SUNDAY MORNING posted a 4.2/11 with 6.23m viewers and a 1.6/08 in adults 25-54. CBS SUNDAY MORNING also posted its best household rating since Feb. 17, 2013 and best adults 25-54 rating since May 19, 2013.
Compared to the same day last year, CBS SUNDAY MORNING was up +14% in adults 25-54 (from 1.4/07), +11% viewers (from 5.60m) and +8% in households (from 3.9/10).
Season-to-date, CBS SUNDAY MORNING is up +8% in viewers (5.68m from 5.26m) , up +5% in households (3.9/11 from 3.7/10), and even in adults 25-54 (1.4/07) compared to last year.
Sunday’s broadcast featured segments marking the 50th anniversary of the assassination of President John Fitzgerald Kennedy in 1963. Charles Osgood anchored the broadcast, which included Rita Braver’s report on the Kennedy legacy and what it means to the country, Susan Spencer’s exploration of the life of First Lady Jacqueline Kennedy, Martha Teichner’s report on the mystique behind the Camelot era, and Michelle Miller’s look at the President’s love of writing letters.
Also among the stories were Tracy Smith’s report on the ongoing conspiracy theories surrounding the assassination, Lee Cowan’s story about the creation of the eternal flame that burns at Kennedy’s gravesite in the Arlington National Cemetery, and Bill Flanagan’s essay on how the assassination changed a generation.
Click here to watch segments from this broadcast
CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.