ABC’s ‘Scandal’ is Thursday’s #2 TV Show and Surges 68% in Adults 18-49 as TV’s Fastest Growing Returning Series
via press release:
ABC Thursday Prime (8-11pm – 6.9 million and 2.1/6 in AD18-49): ABC ran a strong #2 on Thursday in Adults 18-49 (2.1/6), outdelivering Fox by 31% (1.6/5) and NBC by 110% (1.0/3). The Net ranked #1 on the night in Adults 18-34 (tie) and key Women (W18-34/W18-49). In Adults 18-49, ABC’s Scandal finished as the #2 TV show of the night for the 3rd week in row, behind only CBS’ The Big Bang Theory. In addition, Scandal and Grey’s Anatomy continued to stand as Thursday’s Top 2 dramas with young adults.
Once Upon a Time in Wonderland (8-9pm – 3.5 million and 0.9/3 in AD18-49): From 8-9pm, ABC’s Once Upon a Time in Wonderland held steady week to week in Adults 18-49. The ABC freshman drama drew 25% more viewers in the hour than NBC’s comedies and paced within 1-tenth in Adults 18-49 (Parks and Recreation/Parks and Recreation = 2.8 million and 1.0/3)
Grey’s Anatomy (9-10pm – 8.5 million and 2.5/7 in AD18-49): Building on its lead-in by 178% at 9pm, ABC’s Grey’s Anatomy dominated its competition in Adults 18-49, beating out CBS’ comedies in the hour by 19% (The Crazy Ones/Two and a Half Men = 2.1/6), Fox’s Glee by 56% (1.6/4) and NBC’s comedies by 178% (Sean Saves the World/The Michael J Fox Show = 0.9/2). Grey’s Anatomy was up over its week-ago Fast Affiliate Total Viewer number and within 1-tenth in Adults 18-49. In the most recent week of L7 data, Grey’s was broadcast TV’s top gainer in Adults 18-49 with a 2.0 rating point increase from its L+SD number and delivered a season-high build of 4.1 million Total Viewers.
Scandal (10-11pm – 8.8 million and 2.9/8 in AD18-49): Gaining on Grey’s lead-in by 16% in Adults 18-49 and holding even week to week, ABC’s Scandal nearly beat CBS and NBC combined in the 10pm hour, leading Elementary by 61% (1.8/5) and Parenthood by 142% (1.2/3). On average, Scandal up 68% over the same point last year in Adults 18-49, making it TV’s fastest-growing returning series this season and ABC’s highest-rated show in the time slot since Lost during the 2007-08 season. In the most recent week of L7 data, Scandal jumped 1.7 rating points in Adults 18-49 to earn the series’ biggest-ever increase from its L+SD number.