via press release:
LIFETIME CONJURES SECOND SEASON OF NEW DRAMA WITCHES OF EAST END
Series Starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston Renewed with 13 Episode Order for 2014
LOS ANGELES, CA (November 22, 2013) – Lifetime is set to scare up a second season of its new drama Witches of East End (#WitchesofEastEnd), starring Emmy® Award-winner Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East , with a 13 episode order for a 2014 return. The announcement was made today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.
“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance,” said Sharenow. “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”
Based on Melissa de la Cruz’s New York Times best-selling novel, Witches of East End centers on the mysterious Beauchamp family: free-spirited artist Joanna (Ormond) and her two grown daughters, wild-child bartender Freya (Dewan Tatum) and shy librarian Ingrid (Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright. Freya is recently engaged to the man of her dreams, wealthy playboy Dash Gardiner (Eric Winter), but when she finds herself inexplicably drawn to Dash’s troubled, enigmatic brother Killian (Daniel DiTomasso), bizarre occurrences begin to manifest. Meanwhile, Joanna’s long-estranged sister Wendy (Amick) shows up with a warning that could change the Beauchamps’ fate forever, forcing Joanna to reveal to her daughters they are, indeed, immortal witches who possess great untapped powers. Witches of East End also stars Jason George and Oscar® and Golden Globe® Award nominee Virginia Madsen.
One of Lifetime’s youngest skewing scripted series ever, with a median age of 46, Witches of East End is averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.
The series’ first season will conclude on Sunday, December 15th, at 10:00pm ET/PT.
Produced by Fox 21, Witches of East End is executive produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims. Kaplan also serves as the producing director on the series.
ABOUT FOX 21
Fox 21 is a production company housed within Twentieth Century Fox Television devoted to making creatively ambitious scripted series for the cable television market, as well as unscripted shows for both cable and broadcast networks. Fox 21 currently produces the Emmy and Golden Globe winningstarring Claire Danes and Damian Lewis, the critically acclaimed smash hit (with FX Productions), and the breakout animated comedy Brickleberry from Daniel Tosh. The studio also produces the upcoming Tyrant from Howard Gordon, Gideon Raff and Craig Wright, Open from Ryan Murphy, Salem from Brannon Braga and Adam Simon, Legends from Howard Gordon and Jonathan Levin and Those Who Kill from Glen Morgan and Imagine TV.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.