'Witches of East End' Renewed for Second Season by Lifetime

Categories: 1-Featured,Cable TV

Written By

November 22nd, 2013

Witches of East End

via press release:



Series Starring Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston Renewed with 13 Episode Order for 2014


LOS ANGELES, CA (November 22, 2013) – Lifetime is set to scare up a second season of its new drama Witches of East End (#WitchesofEastEnd), starring Emmy® Award-winner Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East Haven, with a 13 episode order for a 2014 return.  The announcement was made today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.


“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance,” said Sharenow.  “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”


Based on Melissa de la Cruz’s New York Times best-selling novel, Witches of East End centers on the mysterious Beauchamp family: free-spirited artist Joanna (Ormond) and her two grown daughters, wild-child bartender Freya (Dewan Tatum) and shy librarian Ingrid (Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright.  Freya is recently engaged to the man of her dreams, wealthy playboy Dash Gardiner (Eric Winter), but when she finds herself inexplicably drawn to Dash’s troubled, enigmatic brother Killian (Daniel DiTomasso), bizarre occurrences begin to manifest.  Meanwhile, Joanna’s long-estranged sister Wendy (Amick) shows up with a warning that could change the Beauchamps’ fate forever, forcing Joanna to reveal to her daughters they are, indeed, immortal witches who possess great untapped powers.   Witches of East End also stars Jason George and Oscar® and Golden Globe® Award nominee Virginia Madsen.


One of Lifetime’s youngest skewing scripted series ever, with a median age of 46, Witches of East End is averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.


The series’ first season will conclude on Sunday, December 15th, at 10:00pm ET/PT.


Produced by Fox 21, Witches of East End is executive produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims.  Kaplan also serves as the producing director on the series.



Fox 21 is a production company housed within Twentieth Century Fox Television devoted to making creatively ambitious scripted series for the cable television market, as well as unscripted shows for both cable and broadcast networks. Fox 21 currently produces the Emmy and Golden Globe winning Homeland starring Claire Danes and Damian Lewis, the critically acclaimed smash hit Sons of Anarchy (with FX Productions), and the breakout animated comedy Brickleberry from Daniel Tosh. The studio also produces the upcoming Tyrant from Howard Gordon, Gideon Raff and Craig Wright, Open from Ryan Murphy, Salem from Brannon Braga and Adam Simon, Legends from Howard Gordon and Jonathan Levin and Those Who Kill from Glen Morgan and Imagine TV.



Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies.  In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years.  Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks.  A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

  • Tom

    @ John A

    Read the article. It says: “One of Lifetime’s youngest skewing scripted series ever, with a median age of 46….”

    So, I’d conclude that a 0.5 is a pretty good demo for a show that skews that old.

  • may

    i doubt a season 3, unless its stable at a 0.6-0.8

  • Bored Now

    No place like TV by the Numbers for turning happy renewal news into pessimistic cancellation talk in 22 comments.

    Would it kill some of you here to just let the fans enjoy the good news for one night before predicting doom?

  • Charmed

    @Bored Now

    Preach! Really ruined it for me when I read all these negative comments

  • sherri


  • David

    Maybe this will go up next season. This year Witches have been huge on American Horror Story Coven. Lifetime is probably hoping that this will be able to grow next year when Coven is no longer on air.

  • Ray

    Awesome. Just what I was waiting for.

    Season 1 should have been 13 episodes as well, not a paltry 10.

  • Tomas

    John A is a bitter Charmed fan. Just look at his avatar.

    Way to show your cards, loser.

  • Sara


  • P3TE

    phew, I was kinda worried about it.

  • Wright

    Great news

  • Julie

    Great news! Love the whole cast!

  • starship

    Good news, but I hope they do something better next season, I get it’s Lifetime, but for a witch show it’s very bland. If it wasn’t for Jenna Tatum’s boobs, I doubt I would have stuck around.

  • John A

    Bitter Charmed fan? Lmao. I dont hate this show but its just not great. It has a charm just i cant watch it and not laugh at the campy acting especally that silly brother love triangle.

  • Charmed

    @John A oh for heavens sake, it’s just a silly, fun little show!

  • inferno

    Yay!! I love the show..Aunt Wendy <3

  • Bored Now

    @John A

    You’re a Charmed fan and you want to have a go at another show for campy acting? I enjoyed Charmed too but it was probably the campiest show of its time, and that’s saying something, considering it began in 98. Not saying that WoEE isn’t too but why have a go at one show when you’re a fan of the other? Slightly hypocritical, no?

  • Christian

    Exactly. Charmed was such a horrible little show. Why you such the lil fag, John A?

  • John A

    Why do people keep bringing Charmed up? Did i say Charmed was a emmy award winning show acted show? No in fact i thought it was crap from season 5 and on with exception of season 6 when it improved a little.

  • thesnowleopard

    Made by the same people who did the late, lamented Eastwick. I keep meaning to get into it, but I’ve only had a chance to watch an episode or two, so far. Good to know I’ll have time to catch up.

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