'Dateline' Matches its Highest Adults 18-49 Rating Since October 25

Categories: Network TV Press Releases

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November 23rd, 2013

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via press release:

Friday Primetime Results:

 

  • Dateline NBC” (1.1/4 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET) matched its highest Friday 18-49 rating since Oct. 25.  From its first half-hour to its second, “Dateline” grew in every key ratings category, including gains of 20% in adults 18-49 (to a 1.2 rating from a 1.0), 14% in adults 25-54 (1.6 vs. 1.4) and 25% in women 25-54 (2.0 vs. 1.6).

 

  • From 9-11 p.m. ET, the NBC News Special “Where Were You: The Day JFK Died, Reported by Tom Brokaw” averaged a 1.1/3 in 18-49 and 5.4 million viewers overall, generating NBC’s top total-viewer result in the time period since Sept.27 (6.5 million for “Dateline NBC”).
 
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