ABC’s ‘American Music Awards’ Surges to 4-Year Highs with its Second-Biggest Audience in 11 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

American Music Awards 2013 Justin Timberlake

via press release:

ABC Sunday Prime (7-11pm – 11.4 million and 3.7/9 in AD18-49): With America’s Funniest Home Videos and the 2013 American Music Awards up against big NFL-driven competition, ABC posted season highs on Sunday night in Total Viewers and Adults 18-49.


America’s Funniest Home Videos (7-8pm – 6.7 million and 1.5/4 in AD18-49): Up for the 2nd week in Adults 18-49 (+7%), ABC’s America’s Funniest Home Videos hit a new season high.


The 2013 American Music Awards (8-11pm – 12.9 million and 4.5/11 in AD18-49): Up against huge NFL-fueled competition on the evening, including a high-profile overtime Sunday Night Football contest (Broncos-Patriots) and an NFL overrun-boosted Fox (Cowboys-Giants), ABC’s broadcast of The 2013 American Music Awards made it the dominant #1 non-sports net from 8-11pm in Total Viewers and Adults 18-49.  


  • Surging by over 30% year to year in Total Viewers (+36%) and Adults 18-49 (+32%), the American Music Awards hit 4-year highs in viewers and young adults (since 2009), representing the show’s 2nd-biggest audience in 11 years (since 2002).   In addition, the AMAs spiked 86% year to year in Teens 12-17 to deliver a 9 year high – since 2004.


  • Despite the substantial competition, the 2013 AMAs scored ABC’s highest entertainment numbers in the time period in 9 months with viewers and young adults – since the Academy Awards on 2/24/13.


blog comments powered by Disqus