ABC’s ‘American Music Awards’ Surges to 4-Year Highs with its Second-Biggest Audience in 11 Years

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American Music Awards 2013 Justin Timberlake

via press release:

ABC Sunday Prime (7-11pm – 11.4 million and 3.7/9 in AD18-49): With America’s Funniest Home Videos and the 2013 American Music Awards up against big NFL-driven competition, ABC posted season highs on Sunday night in Total Viewers and Adults 18-49.

 

America’s Funniest Home Videos (7-8pm – 6.7 million and 1.5/4 in AD18-49): Up for the 2nd week in Adults 18-49 (+7%), ABC’s America’s Funniest Home Videos hit a new season high.

 

The 2013 American Music Awards (8-11pm – 12.9 million and 4.5/11 in AD18-49): Up against huge NFL-fueled competition on the evening, including a high-profile overtime Sunday Night Football contest (Broncos-Patriots) and an NFL overrun-boosted Fox (Cowboys-Giants), ABC’s broadcast of The 2013 American Music Awards made it the dominant #1 non-sports net from 8-11pm in Total Viewers and Adults 18-49.  

 

  • Surging by over 30% year to year in Total Viewers (+36%) and Adults 18-49 (+32%), the American Music Awards hit 4-year highs in viewers and young adults (since 2009), representing the show’s 2nd-biggest audience in 11 years (since 2002).   In addition, the AMAs spiked 86% year to year in Teens 12-17 to deliver a 9 year high – since 2004.

 

  • Despite the substantial competition, the 2013 AMAs scored ABC’s highest entertainment numbers in the time period in 9 months with viewers and young adults – since the Academy Awards on 2/24/13.

 

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