ESPN Digital Media Sets Another Sports Category Record in October


via press release:

November 26, 2013


ESPN Digital Media Sets Another Sports Category Record in October


Leading digital sports property produced most minutes spent ever: 8.2 billion; 2nd most unique visitors ever: 67.7 million; 24.4 million accessed ESPN content exclusively on smartphones and tablets.


ESPN Digital Media generated 8.2 billion minutes of usage in October — the largest amount of time ever spent on a sports category property in one month — across computers, smartphones and tablets, according to comScore Multi-Platform data. Also, ESPN reached 67.7 million unique visitors, the 2nd highest ever behind ESPN’s record setting total for September. In addition, ESPN accounted for 34% of all sports category usage across digital platforms last month, more than the Nos. 2 and 3 sports properties combined (Yahoo! Sports-NBC Sports Network and NFL Internet Group).


ESPN has remained No. 1 in the sports category for average minute audience, share of category audience, total minutes of usage, total visits, and male unique visitors every month since comScore began releasing Multi-Platform data in September 2012. Other results from the October comScore Multi-Platform report:


  • In total, ESPN digital properties attracted 67.7 million unique visitors, logging 8.2 billion minutes of usage and 801.0 million visits.


  • 43.8 million people used ESPN mobile properties for 3.9 billion minutes in October, the second consecutive month in which more unique users visited ESPN mobile than (43.3MM). ESPN led the No. 2 mobile sports entity by +115% for unique visitors and received more minutes of usage than the next four mobile properties combined.


  • 36% of ESPN’s unique users – 24.4 million people – exclusively accessed content on smartphones and tablets, and 47% of all time spent with ESPN digital content came from fans on mobile devices.


  • The 120.6 minutes per user spent with ESPN digital properties (such as, WatchESPN and ScoreCenter) during October was more than any of the top 175 sports category entities.


  • In the average minute throughout October, 182,952 people used ESPN digital properties on computers, smartphones and tablets. Among men 18-49 and men 25-54, ESPN was the 8th most-used digital property in the U.S.


Additional results from ESPN Research & Analytics:


  • Users watched 346.2 million digital video clips on ESPN platforms in October, the second straight month in which ESPN had a record-high number of monthly starts.  79% of clips were viewed on computers, 14% on mobile devices and 6% on connected TVs.1


  • Viewers spent 575.3 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms, up 38% from last October.1


ESPN networks and ABC sports television content generated 8.8 million tweets in October, 10% of all TV-related activity during the month.  ESPN itself was the 4th most-social TV network, with 1.4 million unique users sending 4.5 million tweets about ESPN content.2  Other key social media metrics:


  • ESPN had 24.6 million unique fans across all of its Facebook pages in October, and counted 25.5 million unique followers across all ESPN Twitter accounts.


  • 18.6 million people were reached by ESPN page content on Facebook; 16.8 million by SportsCenter page content.3


  • 2.2 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 2.3 million engaged with the SportsCenter page.3


  • ESPN’s Twitter accounts were retweeted or favorited 5.9 million times during the month, the highest monthly amount to-date in 2013.4


1 Source: Adobe Analytics

2 Source: SocialGuide

3 Source: Facebook

4 Source: Twitter

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