NBC Wins 6 of 6 Half-Hours Monday Among Big 4 in Adults 18-49

Categories: Network TV Press Releases

Written By

November 26th, 2013

The Voice Will November 25

via press note:

NBC won six of six half-hours among ABC, CBS, NBC and Fox Monday night in adults 18-49, with the #1 and #2 shows of the night on the those nets, “The Voice” and “The Blacklist.”
  • From 8-10:01 p.m. ET, "The Voice" (3.3 rating, 9 share in adults 18-49, 11.3 million viewers overall) ranked #1 or tied for #1 in the time period among ABC, CBS, NBC and Fox in every key demographic – adults, men and women 18-34, 18-49 and 25-54.  Versus its comparable fourth live Monday episode of the prior cycle “The Voice” (3.3/9 from 8-10:01 p.m.) is up 3% in both 18-49 (3.3 vs. 3.2 on May 27) and total viewers (11.289 million vs. 10.999 million)..
 
  • The Voice” is #1 for the night on ABC, CBS, NBC and Fox in 18-49 and other key categories.
 
  • From 10:01-11 p.m. ET, "The Blacklist" (3.0/8 in adults 18-49, 10.8 million viewers overall) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 and every other key demographic, with a margin of 43% in adults 18-49 versus ABC’s #2 “Castle” (3.0 vs. 2.1).  “The Blacklist” is the #2 show of the night on ABC, CBS, NBC and Fox in 18-49 and the #1 scripted show on those nets.
 
  • The Blacklist” matched its prior rating (3.0 on Nov. 11), despite last week’s preemption, and equaled its top rating since Oct. 28 (3.1).    In total viewers, it’s the top “Blacklist” since Oct. 14 (10.9 million).  And note that “Blacklist” is a heavily time-shifted show, having now generated the three biggest total-viewer increases going from L+SD to L+7 in U.S. TV history (see details below).
 
  • Versus NBC’s averages in the slot last season, last night’s “Blacklist” is up 50% in 18-49 rating (3.0 vs. 2.0, L+SD non-sports) and up 89% in total viewers (10.832 million vs. 5.746 million).
 
  • L+7: The Nov. 4 “Blacklist” delivered the largest total-viewer increase from L+SD to L+7 in U.S. TV history, growing by 6.589 million (from 10.337 million to 16.926 million).  “The Blacklist” now holds the top three increase from L+SD to L+7 among total viewers in U.S. TV history.   The Nov. 4 “Blacklist” also generated the show’s best-ever L+SD to L+7 lift in 18-49, growing by 2.29 rating points to a 5.15 from a 2.86, an 80% gain.
 
  • L+3: The prior telecast of “The Blacklist” on Nov. 11 generated the second biggest “live plus three day” increase in U.S. television history in total viewership, growing by 5.227 million persons (from 10.688 million viewers in “live plus same day” to 15.915 million in L+3).  The only bigger increase in history came from the Nov. 4 “Blacklist,” which grew by 5.427 million (from 10.337 million to 15.764 million).  The 15.915 million for the Nov. 11 telecast was the biggest “Blacklist” audience in L+3 in six weeks(since Sept. 30, 16.443 million).  In L+3, “Blacklist” has been up week-to-week in total viewers for each of its last four telecasts.
 
  • “The Blacklist: has delivered the five largest total-viewer L+3 increases ever, including the only three telecasts to gain more than 5 million viewers in L+3.
 
  • In adults 18-49, the Nov. 11 “Blacklist” delivered the show’s second biggest L+3 gain to date on both a percentage basis and by rating point, adding b61% or 1.80 rating points to its next-day “live plus same day” 18-49 rating (to a 4.76 in L+3 from a 2.96 in L+SD), trailing only the increases of the prior week (+68%, +1.95 rating points).
 
  • gigi

    is this something new? like, was it ever beaten this season in any halfhour? by HIMYM maybe?

  • Chris_SAdvisor

    What is with the spin doctors? Even with a totally justified ‘we are #1 across the board’ they still feel the need to pull out meaningless metrics to attempt making it sound just a little bit better than it really is.

    Strong for the Blacklist, and with it being a two-part episode, next week will be just as high.

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