November Sweep: ABC is Number 1 in Non-Sports Adults 18-49 for the Month & Wins the 10PM Hour

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ABC-LOGO-WIDE-SCREEN

via press release:

November 2013 (25 of 28 Nights):

Excluding sports to level the playing field for the NFL-boosted averages, ABC ranks a solid No. 1 in Adults 18-49 (2.1/6) for the 2013 November Sweep, leading CBS by 11% (1.9/6), NBC by 31% (1.6/5) and Fox by 31% (1.6/4). The Net also holds the top non-sports position with Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

 

  • Highest-Rated TV Series: Based on Nielsen’s Most Current ratings to include all available TV playback, ABC claims 5 of the Top 15 non-sports broadcast series during November in Adults 18-49, including 2 of the Top 3 dramas (“Scandal” and “Grey’s”): “Scandal” – No. 5, “Modern Family” and “Grey’s Anatomy” tie at No. 6, while “Upon a Time” and “S.H.I.E.L.D.” tie at No. 13. ABC’s “DWTS” is TV’s most-watched unscripted series for the month, outdrawing both editions of NBC’s “The Voice.” In addition, the Net airs 2 of the Top 4 programs for the sweep with Women 18-49, with the Top 2 dramas.

 

  • No. 1 Network in the 10 o’clock hour: ABC is November’s No. 1 network during the 10 o’clock hour on Monday-Friday, as a lead-in to affiliates’ late-local news, beating the No. 2 networks by 24% in Adults 18-49 (2.1/6 vs. 1.7/5-NBC) and by 8% in Adults 25-54 (2.6/7 vs. 2.4/6-CBS). In addition, ABC is up the most in the hour year over year with Total Viewers (+11%), standing as the only net up in Adults 18-49 (+5%) and Adults 25-54 (+4%).

 

  • ABC is 1st or 2nd on 4 of 7 nights of the Week in November in Adults 18-49: Wednesday – No. 1, Thursday – No. 2, Friday – No. 1 and Saturday – No. 2.

 

  • Fastest Growing Returning Series (Most Current Ratings): Surging year to year in Total Viewers (+62%) and Adults 18-49 (+68%), ABC’s “Scandal” is TV’s fastest growing returning series for the November Sweep. In addition, ABC’s “Castle” is up 26% in Adults 18-49 as the 2nd-fastest growing returning series for the month.

 

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