The CW to Finish November Sweep With Year to Year Gains in Key Demos

Categories: Network TV Press Releases

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November 26th, 2013

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via press release:

THE CW TO FINISH NOVEMBER SWEEP WITH YEAR TO YEAR GAINS IN KEY DEMOS

 

The CW On Track to End November Sweep Up Versus 2012 in A18-49, W18-49, M18-34, M18-49 Demos

 

November 26, 2013 (Burbank, CA) – As the November sweep draws to a close, The CW is on track to finish with year-to-year gains in adults 18-49, women 18-49, men 18-49, and men 18-34, in most current Nielsen data through Friday, November 22.

 

November sweep highlights for The CW:

  • The CW is up 6% year to year in adults 18-49 (0.78 vs. 0.83), up 5% in women 18-49 (0.99 vs. 1.04), up 7% in men 18-49 (0.57 vs. 0.61), up 6% in men 18-34 (.051 vs. 0.54), and flat in total viewers (1.94 million vs. 1.95M) for the November sweep through Friday, November 22 in most current Nielsen data.

 

  • On Tuesday, Nov. 12, n the heels of its full season pickup, THE ORIGINALS, paired with Supernatural,  gave The CW its most-watched Tuesday night in more than four years (2.38M, since 9/8/09), in Live + Same Day ratings.

 

  • Also on Tuesday Nov. 12, THE ORIGINALS had its most-watched episode (2.4 million) and matched series highs in adults 18-49 (1.1/3), and women 18-34 (1.5/4), hit a new series high in women 18-49 (1.6/4), and had its second best series number in adults 18-34 (1.0/3).

 

  • Wednesday, Nov. 13, Arrow struck a bull’s-eye, hitting series highs in adults 18-34 (1.1/4 - tie), and men 18-34 (1.4/5), and reaching season highs in total viewers (3.1 million, best since 4/24/13) and in adults 18-49 (1.2/3, best since 11/28/12).

 

  • Thursday, Nov. 21, The CW outrated NBC head to head in adults 18-49 (1.0/3), adults 18-34 (1.0/3), and women 18-34 (1.3/4) for the night (8-10 p.m.). It’s the first time ever that The CW has outrated NBC’s regular Thursday night lineup in adults 18-49 in head to head competition.

 

  • For the sweep, THE Vampire Diaries beat ABC and FOX in the Thursday 8-9PM time period among A18-34 (1.2) and beat ABC, NBC, and FOX in W18-34 (1.7).
 
  • kevin

    CW is doing really good this year, the quality of their fall shows are surprisingly good.

  • Josh

    Cw should make plans to resurrect Chuck for their network bc like supernatural it has a small but loyal fan base! It would perform well for that network! Besides millions of chuck fans want it back including me!!!

  • Rebooted

    As long as were talking about reboots, I think Malibu Country would do well on the CW. It was the former home of beloved sitcom Reba!!

  • david

    Great to see the CCW having a better year than last year.

  • Derek

    @Josh – CHUCK!! I was just talking about that awesome show with a friend today. And the fact that it was just added to Netflix should help those wanting more action after binge watching!

  • Josh

    @Derek

    I have watched the entire series twice in only a month and just purchased the DVDs!! It’s amazing, I hope Netflix provides it with enough foot traffic for a reboot on cw!! Really is the best show bc it blends action, comedy and heart perfectly!! I’d give my left arm for a reboot!

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