NBC's 'Macy's Thanksgiving Parade' Hits 11 Year High in Metered Markets

Categories: Network TV Press Releases

Written By

November 29th, 2013

Thanksgiving Parade Megan Hilty

via press note:

  • NBC’s coverage of "Macy's Thanksgiving Day Parade" marched to an 11-year high in metered-market households, its highest rating in the local markets since 2002, and the “The National Dog Show Presented by Purina” walked off with its top overnights in nine years, since 2004.
  • From 9 a.m.-noon, the 87th annual "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC’s “Today,” averaged a 13.5 rating, 28 share in households in the 56 local markets metered by Nielsen Media Research.  It’s an 11% gain versus last year's 12.2/26, giving yesterday’s coverage the event’s highest overnights since 2002 (15.0). In the 25 markets with Local People Meters, the parade averaged a 7.2/30 in adults 18-49, up 9% versus last year's 6.6/27, best for the event in the Local People Meters since 2003 (10.1, when only the New York market was measured in the LPMs).
  • From noon-2 p.m., NBC’s coverage of “The National Dog Show Presented by Purina” (6.0/14 in metered-market households) romped 13 percent ahead of last year's 5.3/12 and 28% ahead of its 4.7/11 of two years ago, to take home the event's top numbers in metered-market households since 2004.
  • In the Local People Meters, "The National Dog Show Presented by Purina," hosted by John O’Hurley and featuring the commentary of expert analyst David Frei, jumped by 12 percent, to a 2.9/11 from last year's 2.6/10, and by 38% versus its 2.1/8 of two years ago, making this the highest rated "National Dog Show" in the 12 years NBC has televised the event on Thanksgiving Day.
  • Lukel

    Haha I wonder what the ratings were for CBS’s Thanksgiving Parade coverage

  • TW

    I bet CBS got clobbered, although I think they do a better job. NBC and Macy’s make the production too slick. They have to wait for the parade to make it to Macy’s storefront, so they fill the first hour with fare more like a Broadway show than a parade.

  • Joseph

    Was the parade broadcast live on the West Coast at 6 A.M. Pacific time, or was it taped and broadcast later in the day??

  • Networkman

    It must of been taped. Because it was rerun on the East Coast at 2pm so I guess it would have been shown on the West Coast at 9am.

  • Ceej

    @Networkman As a West Coast viewer myself, yes it’s delayed 3 hours for us.

  • chris

    what i dont understand is they show 3 hours of total rubbish and 30 seconds of santa..bollocks,bollocks total bollocks..btw i hate the today show…..

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