NBC's 'Dateline' Hits Season High in Total Viewers

Categories: Network TV Press Releases

Written By

November 30th, 2013

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via press note:

  • Dateline NBC” (1.2/4 in 18-49, 7.2 million viewers overall from 8-9 p.m. ET) reported its highest ratings in adults 18-49 and adults 25-54 (1.8) since Oct. 25 and set a season high in total viewers.  Versus the prior week, “Dateline” was up 9% in adults 18-49 (to a 1.2 rating from a 1.1), up 20% in adults 25-54 (1.8 vs. 1.5) and up 32% in total viewers (7.187 million vs. 5.460 million). 
 
  • Dateline” won the hour among ABC, CBS, NBC and Fox in total viewers and was #2 in all key demos.
 
  • Grimm (1.3/4 in 18-49, 5.7 million viewers overall at 9 p.m. ET) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and all key adult-male demos.  L+7: The Nov. 1 “Grimm” generated a lift of 71% or 1.07 of a point in 18-49 going from L+SD to L+7 (to 2.58 from 1.51)..
 
  • Dracula (0.9/3 in 18-49, 2.8 million viewers overall at 10 p.m. ET) matched its prior two ratings of 0.9 on Nov. 15 and Nov. 8, despite last week’s preemption and this week’s holiday distractionsL+7: The Nov. 1 “Dracula” delivered an increase of 69% or 0.88 of a point in 18-49 going from L+SD to L+7 (to 2.16 from 1.28).
 
  • Joseph

    This NBC press release says that “Dateline” “won among ABC, CBS, NBC, and Fox in viewers and key demos”.

    Does this mean that a college football game on ESPN outranked allk the broadcast networks in total viewers and/or key demographics between 8 and 9 P.M. Eastern time??

  • skyfi

    Go Dracula, lol…

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