‘CBS Sunday Morning with Charles Osgood’ Posts Its Best November Sweep Viewers Delivery Since the Advent of People Meters in 1987
via press release:
“CBS SUNDAY MORNING WITH CHARLES OSGOOD” POSTS ITS BEST NOVEMBER SWEEP VIEWERS DELIVERY SINCE THE ADVENT OF PEOPLE METERS IN 1987
“CBS SUNDAY MORNING” POSTS ITS BEST NOVEMBER DELIVERY OF ADULTS 25-54 – THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS – SINCE 2009 AND ITS BEST HOUSEHOLD DELIVERY SINCE 1994
CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program during the November sweep in adults 25-54, as well as viewers and households, according to Nielsen live plus same day ratings. CBS SUNDAY MORNING posted its best viewers delivery in a November sweep since the advent of people meters in 1987, its best November sweep adults 25-54 delivery since 2009 and its best November sweep household delivery since 1994.
Compared to last November, CBS SUNDAY MORNING was up +7% in adults 25-54 (1.5/07 from 1.4/06) – the demographic that matters most to those who advertise in news – up +12% in viewers (6.01m from 5.37m) and up +8% in households (4.1/11 from 3.8/10).
CBS SUNDAY MORNING ended the November sweep on Nov. 24, 2013 as the #1 Sunday morning news program. CBS SUNDAY MORNING’s special food themed edition posted a 4.3/11 with 6.25m viewers and a 1.6/07 in adults 25-54. It was CBS SUNDAY MORNING’s best viewer performance since Feb. 4, 1996. Compared to the same day last year, CBS SUNDAY MORNING was up +7% in adults 25-54 (from 1.5/07), up +11% in viewers (from 5.61m) and up +10% in households (from 3.9/10).
Season-to-date, CBS SUNDAY MORNING was up +8% in viewers (5.77m from 5.32m), up +5% in households (4.0/11 from 3.8/10 and even in adults 25-54 (1.4/07) compared to last year.
CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.