'CBS This Morning' Posts its Best Weekly Delivery in Viewers in Nearly Five Years

Categories: Morning News TV Ratings,Press Releases

Written By

December 2nd, 2013

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via press release:

“CBS THIS MORNING” POSTS ITS BEST WEEKLY DELIVERY IN VIEWERS IN NEARLY FIVE YEARS

 

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, VIEWERS (+24%), HOUSEHOLDS (+20%) AND WOMEN 25-54 (+22%) FOR THE WEEK ENDING NOV. 22, 2013

 

CBS THIS MORNING posted the Network's best morning news weekly delivery in viewers (3.32m) in nearly five years (since the week ending Dec. 15, 2008). Compared to last year, CBS THIS MORNING was up +13% in adults 25-54, the demographic most important to those who advertise in news, as well as +24% in viewers, +20% in households and +22% in women 25-54, according to Nielsen live plus same day ratings for the week ending Nov. 22, 2013. CBS THIS MORNING added +650,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending Nov. 22, 2013             Week Ending Nov. 23, 2012                  % Change

Adults 25-54

0.9/07                                                   0.8/05                                                 +13%

 

Viewers

3.32m                                              2.67m                                                     +24%

 

Households

2.4/08                                              2.0/07                                                     +20%

 

Women 25-54

1.1/07                                              0.9/06                                                     +22%

 

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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