'The Walking Dead' Mid-Season Finale Draws 12.1 Million Viewers

Categories: 1-Featured,Network TV Press Releases

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December 2nd, 2013

hershel the walking dead

The Walking Dead mid-season finale earned a 6.1 adults 18-49 rating. Your predictions were far too optimistic. See below for more.

via press release:











NEW YORK, NY – December 2, 2013 – The mid-season finale of AMC’s The Walking Dead capped the first half of season four and posted gains of 29% over the first half of season 3, running against NFL football, broadcast sweeps and high-profile special events. Last night’s explosive episode delivered 12.1 million viewers and 7.7 million adults 18-49. The show will return for the second half of its fourth season at 9 p.m. on Sunday, February 9, followed by a new episode of Talking Dead at 10 p.m. Comic Book Men, which has been delivering 1 million viewers at midnight consistently across the first half of its third season, will also return to AMC on Sunday, February 9.


The Walking Dead continues to be the #1 show on all of television among the coveted 18-49 demographic and remains the highest-rated series in the history of cable television. The first eight episodes of its fourth season delivered an average of 13 million viewers and 8.4 million adults 18-49.


“We couldn’t be happier that audiences are continuing to respond in ever-larger numbers to the outstanding work of this amazingly talented team,” said Charlie Collier, AMC’s president. “We’re only at the mid-point of this fourth season, but I know I speak for the entire cast and crew in Atlanta when I say thank you to the fans for joining in our passion for these characters and their journey.”


Now in its third season, The Walking Dead aftershow, Talking Dead, also is seeing strong gains in viewership. The mid-season finale of Talking Dead delivered a record 6 million viewers, including 3.8 million adults 18-49. For the first eight episodes of this season, airing at 10 p.m., Talking Dead is averaging 4.5 million viewers and 3 million adults 18-49. Up +128% in viewers over the first half of season two (when it aired at 11 p.m.), and up +120% among adults 18-49. Hosted by Chris Hardwick, Talking Dead features Hardwick and fans, actors, producers and other TV enthusiasts discussing and dissecting that night’s Dead premiere. The mid-season finale episode featured cast members Scott Wilson (Hershel Greene), Lauren Cohan (Maggie Greene) and Robert Kirkman, executive producer of the show and creator and writer of The Walking Dead comic book.


Key Nielsen Highlights for the mid-season (season four) finale of The Walking Dead


  • 9 pm airing – 6.5 HH rating
  • 9 pm airing – 12.1 million viewers
  • 9 pm airing – 7.7 million adults 18-49


Key Nielsen Highlights (averages) for the first eight episodes of The Walking Dead Season Four

  • 9 pm airing – 6.8 HH rating
  • 9 pm airing – 13.0 million viewers
  • 9 pm airing – 8.4 million adults 18-49


Key Nielsen Highlights for the mid-season (season three) finale of Talking Dead


  • 10 pm airing – 3.2 HH rating
  • 10 pm airing – 6.0 million viewers
  • 10 pm airing – 3.8 million adults 18-49


Key Nielsen Highlights (averages) for the first eight episodes of Talking Dead Season Three


  • 10 pm airing – 2.4 HH rating
  • 10 pm airing – 4.5 million viewers
  • 10 pm airing – 3.0 million adults 18-49


Source: Nielsen Media Research fast nationals (US ratings) 12/1/13. Excludes sports programs. Growth Season 4A 10/13/13- 12/1/13 vs. 3A 10/14/12-12/2/12.


The mid-season finale of The Walking Dead also dominated TV-related social media Twitter activity, and was the #1 show of the night on Twitter across all cable and broadcast networks with 880,450 show-related Tweets from 391,210 unique authors, generating a total of 43.9 million impressions, according to Nielsen SocialGuide. Twitter activity peaked at 9:48 p.m. EST with 31,861 Tweets-per-minute, representing 83 percent of all television-related Twitter activity at that time. The Walking Dead was also the #1 program for the day in TV-related social media Twitter activity, including the mid-season finale and seven previous episodes that ran during a catch-up marathon on AMC, with the most unique authors and total Tweets. The mid-season finale also generated a number of simultaneous trending topics including #TheWalkingDead, TWD, Hershel, RIP Hershel, Not Hershel and #PrisonShowdown.


About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and five out of the last six, and boasts the most-watched drama series in basic cable history with The Walking Dead. AMC’s original drama series include Mad Men, Breaking Bad, Hell on Wheels and Low Winter Sun.  The network will premiere two new drama series, Halt and Catch Fire and Turn, in 2014. AMC also explores authentic worlds with bold characters through its slate of unscripted original series including Comic Book Men, Small Town Security, Talking Dead and Freakshow. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.


  • Jeff (Canada)

    So what’s the 18-49 rating?

  • Dillan

    Was expecting higher, then again, this season has been awful.

  • lmw931

    Such a good episode

  • Mia

    OMG..Loving this!!!! The episode was awesome….
    I was so sad to see Hershel go…

  • zerg

    Great episode !!!!

    Last year:
    3×07 5.4
    3×08 5.4
    3×09 6.1

  • Dan

    6.2 18-49 rating

  • Patrick Ausgewahlt

    The fact that the poll readers expected a 8.2 is ridiculous. It had lost 30% of it’s audience since the premiere, it wasn’t going to make up all of it for a mid season finale. I think it fight beat out Football, but Football might see a signicifant upward adjustment.

  • Mark3

    So sad to see the governor die! Best charecter in the show!

  • Patrick Ausgewahlt

    Boardwalk Empire, Family Guy, Walking Dead. All the Sunday at 9 shows are killing off their characters.

  • Howard

    Amazing episode, can’t wait for Next February.

  • Mark

    This is its best mid-season finale rating ever. It will be interesting to see how it does in February when its ratings typically rise without the football competition.

  • zillajay23

    After the past episode I have no doubt the Mid Season premiere will break the Series record people are so pumped and excited to see what happens next.

  • Joe

    Amazing ratings, but that’s what happens when the only good episode of a season is, in fact, the finale.

  • Meanie

    Well I was right with viewers 12million but my demo was way off at 7.5.

    Last night was a good enough episode to hold my attention but I don’t think it was good enough that it will have people super excited for the mid season premiere. Just my opinion.

  • Dan S

    This episode was 1 of the most difficult to watch. For a minute there I thought they were going to kill Rick off in his showdown with the Governor. Really upset they killed off Hershel 1 of the best characters on the show.

  • Patrick

    Dissapointing but against football its still good this was a crazy episode by far the best in this season, im guessing it will rise when it returns so many questions :)

  • Daw Johnson

    @Dan – how did you get 6.2?

    7.7/1.27 = 6.06

  • gerry

    great numbers, fantastic episode.

    it stuns me how many people complain with the whole ‘the rest of the season has been bad’ nonsense. you do realize that the show can’t reach a climax if it doesn’t drive the story to get it to that point, right?

    also, would it really hurt people to simply say SPOILER if they are going to, say, mentioned that someone on the show DIED in one of their comments? i watched it last night, but i would have pulled this up today regardless. its inconsiderate.

  • Carl

    I said this in the other thread but it was ridiculous to expect 8.2 or higher and I can’t help wondering if some people chose that so that the actual ratings would seem more disappointing in comparison.

    This is about what I expected, and it’s still a huge rating. They’re lucky to get this after the last two episodes killed most of the momentum of the season. I don’t agree that the entire season has been bad – this season has had some AWESOME episodes (episode 5 is one of the all time best), but they just stepped all over themselves.

    Hopefully with this chapter closed and a new chapter opened, ratings will stay steady or tick back up.

  • N

    Well, with great ratings like these (and thus huge revenues) AMC should be able to continue taking risk with their new shows. Turn and Halt & Catch Fire sounds cool and the three pilots announced are promising too.

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