Live + 7 Day Ratings: ABC's 'S.H.I.E.L.D.' Soars 73% in L7, Hitting a New High in TV Playback for the 2nd Straight Week

Categories: Network TV Press Releases

Written By

December 3rd, 2013

PROP

via press release:

Live + 7 Day Ratings: ABC's "S.H.I.E.L.D." Soars 73% in L7, Hitting a New High in TV Playback for the 2nd Straight Week

Live + 7 Day Ratings for the week of 11/11/13 (Week #8):

Based on Nielsen's TV playback data, ABC stood as the week's biggest percentage gainer with Adults 18-49 among the major networks, shooting up 44% over its Live + Same Day rating to deliver a 2.3 in the final Live + 7 Day ratings. Based on non-sports programming, ABC is the #1 network this season among Adults 18-49 (2.76 rating - tied with CBS), beating NBC (2.73) and Fox (2.38).

With 5 of the week's Top 10 biggest broadcast gainers in Adults 18-49, ABC claimed the most for any network: Grey's Anatomy (+2.0 rating points), Modern Family (+2.0 rating points), Scandal (+1.7 rating points), Marvel's Agents of S.H.I.E.L.D. (+1.6 rating points) and Nashville (+1.3 rating points). Scandal was once again the week's 2nd-biggest gainer for any 10pm series among Adults 18-49, behind only NBC's The Blacklist. ABC also had 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS for the most): Castle (+4.6 million), Modern Family (+4.3 million), Grey's Anatomy (+4.2 million) and Scandal (+4.1 million).

ABC's Marvel's Agents of S.H.I.E.L.D. grew to a 3.8 rating among Adults 18-49 in the L+7 numbers, jumping 73% over its L+SD rating and scoring a new high in TV playback for the 2nd week in a row. The Neighbors (+50%), Once Upon A Time (+63%) and Scandal (+59%) also all delivered their biggest-ever TV playback gains this week among young adults, while Modern Family (+53%) scored its largest gain for the season. In Total Viewers, The Goldbergs (+53%), Trophy Wife (+35%), Grey's Anatomy (+49%) and Shark Tank (+22%) posted their largest-ever increases this week, while Castle (+46%) and Modern Family (+40%) saw their biggest increases of the season.

In the final Live + 7 Day ratings, ABC delivered 3 of the week's Top 10 highest-rated broadcast shows in Adults 18-49 (versus 1 in the initial Live+SD ratings): Modern Family (5.8 rating) moved up to #3 (from #5) and Grey's Anatomy and Scandal (4.6) jumped up to tie for #8 (from #15 and #12, respectively). In fact, Grey's and Scandal placed among the week's Top 3 broadcast dramas among Adults 18-49, leapfrogging over Fox's debut of Almost Human (4.5) and CBS' NCIS (4.0) and Criminal Minds (3.9).

Season-to-Date TV Playback (9/23/13-11/17/13):

Based on TV playback data for the 2013-14 season, ABC claims the most Top 10 playback gainers of any broadcast network in Adults 18-49 and Total Viewers. With each show adding on at least +1.5 rating points in Adults 18-49 over their L+SD numbers, ABC has 4 of the season's 10 biggest TV playback gainers on the broadcast networks: Marvel's Agents of S.H.I.E.L.D. (+1.9 rating points), Modern Family (+1.9 rating points), Grey's Anatomy (+1.9 rating points) and Scandal (+1.5 rating points). ABC claims 5 of the 10 biggest overall gainers on the broadcast networks: Castle (+4.3 million), Modern Family (+4.1 million), S.H.I.E.L.D. (+4.0 million), Grey's (+4.0 million) and Scandal (+3.9 million).

Nearly all of ABC's key returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: Castle (+57% vs. +50%), Dancing with the Stars (+20% vs. +14%), Grey's Anatomy (+66% vs. +51%), Modern Family (+48% vs. +45%), Nashville (+71% vs. +62%), The Neighbors (+30% vs. +15%), Once Upon A Time (+52% vs. +42%), Revenge (+59% vs. +48%), Scandal (+48% vs. +45%) and Shark Tank (+37% vs. +21%).

· Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season with Adults 18-49 based on original telecasts, beating NBC's The Voice by 4% (4.9 rating vs. 4.7 rating).

· Modern Family is the season's #2 scripted series among Adults 18-49 on the broadcast networks (5.9).

· S.H.I.E.L.D (4.9) and Grey's Anatomy (4.8) are the season's #2 and #3 broadcast dramas, respectively, among Adults 18-49.

Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.

 

 
  • leia

    hope they didn’t strain something when they leapfrogged, seriously people, this time NCIS beat SHIELD in the +7. I really don’t care about Peyton Place in a hospital or a cheating president and his mistress. Been there done that! People DVR to speed up the watching, meaning this is meaningless network drivel, period! Oh and you can keep your healthcare too!

© 2014 Tribune Digital Ventures