ABC’s ‘The Goldbergs’ Builds 56% on its Repeat ‘SHIELD’ Lead-in to Rank #2 to ‘The Voice’ at 9pm

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via press release:

Marvel’s Agents of S.H.I.E.L.D. – Repeat (8-9pm – 3.6 million and 0.9/3 in AD18-49):

 

·         Based on season-to-date Live + 7 Day ratings for originals, ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Adults 18-49 (4.9 rating), outdelivering NBC’s The Voice by 4% (4.7 rating) and CBS’ NCIS by 17% (4.2 rating).

 

The Goldbergs (9-9:30pm – 4.5 million and 1.4/4 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs built on its repeat S.H.I.E.L.D. lead-in by 25% in Total Viewers and by 56% in Adults 18-49, placing #2 to The Voice with young adults (tie).  The Goldbergs was Tuesday’s most-watched comedy overall for the 10th consecutive week

 

·         The Goldbergs improved its time period year to year, growing the half-hour by 32% in Total Viewers and 8% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.4 million and 1.3/3 on 12/4/12).

 

Trophy Wife (9:30-10pm – 3.5 million and 1.1/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife returned for its first telecast in 3 weeks to outdraw Fox’s The Mindy Project in the slot by 46% (3.5 million vs. 2.4 million). Trophy Wife was up 13% from its most-recent telecast in Adults 18-34 to its best number since October 29, 2013. 

 

·         Trophy Wife improved its half-hour by 17% in Total Viewers year to year, topping original comedy programming on the same night last year (B—- in Apt 23 = 3.0 million on 12/4/12).

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