NBC Sports Group's Formula One Coverage Reaches More Than 10 Million Viewers, Up 15% From 2012

Categories: Network TV Press Releases

Written By

December 4th, 2013

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via press release:

NBC SPORTS GROUP’S FORMULA ONE™ COVERAGE REACHES MORE THAN 10 MILLION VIEWERS, UP 15% FROM 2012

 

Total Reach of 10.297 Million Viewers on NBC/NBCSN/CNBC up 15% from 2012 on FOX/SPEED

 

Brazilian Grand Prix on NBC Shows Triple-Digit Gains from 2012

 

NBC’s Four Formula One Races Up 9% from 2012 on FOX

 

STAMFORD, Conn. – December 4, 2013 – NBC Sports Group’s coverage of the 2013 Formula One™ season reached 10.297 million viewers for 19 races across NBC, NBCSN and CNBC, up 15% compared to FOX/SPEED’s coverage last season (8.949 million), according to data provided by The Nielsen Company. In addition, the four F1 races that aired on NBC this year averaged 1.133 million viewers, up 9% over FOX’s four-race season average in 2012 (1.038 million).

 

NBC’s broadcast of the Brazilian Grand Prix, F1’s season finale on Nov. 24, averaged 1.061 million viewers, up 117% against the same race last year on SPEED and ranking as the second most-watched F1 race in 2013 behind Monaco (1.413 million). Note: viewership for the U.S. Grand Prix on Nov. 17 was affected by preemptions necessitated by severe weather in many markets, including Chicago and Indianapolis.

 

Following is a comparison of NBC’s 2013 F1 viewership with Fox’s in 2012 in millions:

 

NBC F1 2013 VIEWERSHIP FOX F1 2012 VIEWERSHIP
GP of Monaco (5/26/13) 1.413 mm Canadian GP (6/10/12) 1.119 mm
Canadian GP (6/9/13) .950 European GP (6/24/12) 1.141 mm
United States GP (11/17/13) 1.010 mm British GP (7/8/12) .977
Brazilian GP (11/24/13) 1.061 mm German GP (7/22/12) .928
Average 1.133 mm Average 1.038 mm

 

Momentum for NBCSN’s coverage picked up in the second half of the year. NBCSN’s final race of 2013, the Abu Dhabi Grand Prix on Nov. 3, delivered 354,000 viewers, ranking as NBCSN’s most-watched F1 race of the season. NBCSN’s telecasts of the Japanese Grand Prix (162,000) and Indian Grand Prix (209,000), the two races preceding Abu Dhabi, were up 33% and 34% compared to the same races on SPEED last year. Seven of the final eight races on NBCSN outperformed the comparable events on SPEED last year among adults 25-54.

 

--NBC SPORTS GROUP--

 
  • Gary

    Love Formula one, but since Sebastian Vettel is so dominate, I didn’t watch it because I knew he would win. No fun to watch when one man has so much of an advantage.

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