Original Holiday Movies Shine Bright on Hallmark Channel; Network Ranks #1 in Total Day Among Women 25-54
via press release:
ORIGINAL HOLIDAY MOVIES SHINE BRIGHT ON HALLMARK CHANNEL; NETWORK RANKS #1 IN TOTAL DAY AMONG W25-54 RTG
FOR THE FULL WEEK
Hallmark Channel Claims #1 Cable Movie of the Week for 5th Consecutive Week
“Let It Snow” Garners 3.9 HH RTG and “The Christmas Spirit” Scores 3.1 HH RTG
Hallmark Channel’s “Countdown to Christmas” soars to the top again with its two original holiday premieres, “Let It Snow” and “The Christmas Spirit”. The top holiday destination on television, Hallmark Channel’s Saturday and Sunday premieres boosted the network to rank #1 in total day among its core demographic of women 25-54 rating for the week of November 25 – December 1. The November 30 debut of “Let it Snow”, starring Candace Cameron-Bure, was the #1 cable movie of the week – garnering a 3.9 household rating and reaching over 6.1 million unduplicated viewers. This marks the fifth consecutive week that Hallmark Channel has delivered the #1 cable movie of the week. The December 1 premiere of “The Christmas Spirit” scored a 3.1 household rating with 5.1 million unduplicated viewers and claimed the #2 cable movie of the week.
The Saturday night premiere of “Let It Snow” ranked as the #2 program of the day among household rating and drove Hallmark Channel to be the #2 cable network in primetime for the day among households (3.5 HH rtg) and women 25-54 (1.7 rtg). The network also placed #2 among household (1.7 rtg) and women 25-54 (.9 rtg) for all of Saturday. Among W25-54 rtg, “Let it Snow” was the #1 program of the day and the #1 movie of the week. In the 8-10pm time period, the original movie ranked #1 among HH (3.9 rtg) and W25-54 rtg (1.9 rtg), and #2 in W18-49 (1.5 rtg), and #2 in P2+ (1.9 rtg). “Let it Snow” placed #2 in HH (3,330,000), #2 in W25-54 (841,000), #2 in W18-49 (677,000), and #2 in P2+ (4,245,000) in key demo delivery – becoming the 2nd most watched telecast among household delivery on Hallmark Channel
“The Christmas Spirit” ranked as the #3 program among household rating for Sunday as well as the #2 movie of the day among women 25-54 rating. The original holiday movie placed among the top 10 for household and key demo ratings including #2 in HH (3.1 rtg) and #3 in P2+ (1.5 rtg). In addition, the film was #2 in household delivery (2,675,000). “The Christmas Spirit” lifted the network to rank #2 in primetime for the day among households (2.7 HH rtg) and #2 for the full day among women 25-54 (.8 rtg).
In “Let It Snow”, an ambitious development executive, Stephanie, is sent to a newly purchased lodge in Maine with instructions to turn it in to an ultra-modern resort, never expecting a warm Christmas welcome to melt away her frosty attitude. While preparing to rebuild the Snow Valley Lodge from the ground up, Stephanie butts heads with her property guide, Brady Lewis, who has decided to leave his family’s business over creative differences with his dad… but those combative feelings soon turn romantic. With Stephanie’s newfound Christmas spirit and unexpected holiday romance, she begins to question Falcon’s overhaul. Will she stick with her boss/father’s plans to tear everything down or find a way to save what she has come to love? Stars Candace Cameron-Bure, Alan Thicke, and Jesse Hutch.
Golden Globe® nominee Nicollette Sheridan stars as Charlotte Hart in “The Christmas Spirit” as a renowned journalist who won’t stop at anything to get the truth. Charlotte is spending the holidays with her family in their small town when a real estate developer approaches with quite an offer. Skeptical and looking for the real scoop, Charlotte drives to see the real estate head honcho to question him. However, while en route, she gets into a terrible car accident and wakes up in the hospital only to realize that her body is in a coma, but her spirit is very much awake. With only a few days left before the town votes on the development, Charlotte must try to change the minds of the developer and the town, but that is no easy task when no one can see or hear her. Stars Nicolette Sheridan, Bart Johnson, and Olympia Dukakis.
Source: The Nielsen Company, November 25 – December 1, 2013
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.