Weekly Ratings Notes for Adult Swim, Cartoon Network, TBS, TNT & TruTV: ‘Trust Me, I’m a Game Show Host’, ‘Regular Show’, ‘Major Crimes’ & More
via press release:
TBS scored a key demo victory last week, ranking as basic cable’s #1 entertainment network in primetime delivery of adults 18-49. With just four weeks left in the year, TBS is on pace to finish as basic cable’s top network with adults 18-49 and adults 18-34 for 2013, while also chalking up solid across-the-board growth.
Tuesday’s episode of Trust Me, I’m a Game Show Host on TBS averaged 1.3 million viewers in Live + 3 delivery, an +8% increase over the prior week). In the demos, Tuesday’s episode has garnered 763,000 adults 18-49 (+4% vs. the prior week) and 467,000 adults 18-34 (+9%).
The Big Bang Theory on TBS chalked up another slew of competitive victories, accounting for 18 of basic cable’s Top 20 sitcom telecasts among viewers and 17 of the Top 20 among adults 18-49.
Across the 1st week of December 2013, Cartoon Network’s Total Day Delivery averages grew by double digits across all kid demos vs. the same week last year—kids 2-11 increased by 13%, kids 6-11 by 16% and kids 9-14 by 17%. Early Prime Delivery (7-9 p.m.) also grew among kids 2-11 by 5%, and among kids 6-11 by 4%.
Cartoon Network ranked as the #1 television network among boys 6-11 & 9-14 on Monday Night, the #1 network among boys 9-14 on Tuesday Night, and the #1 network among kids 2-11 and all boys 2-11, 6-11 & 9-14 on Saturday Night (7-9 p.m.). Monday and Tuesday nights overall grew by double-digits across all targeted kids and boy demos vs. the same time period last year, ranging between 12% and 59%.
On Monday night, a new episode premiere of Regular Show (7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, #1 telecast for the day among kids 6-11 & 9-14, and #1 in its time period among all targeted kids and boys. Similarly, a new episode of Steven Universe (8 p.m.) ranked #1 in its timeslot on basic cable among all boy demos, while Adventure Time (7 p.m.) ranked #1 among boys 6-11 & 9-14. Adventure Time and Regular Show earned double-digit growth across all kids and boys vs. the same time period last year, ranging between 22% and 60%.
On Tuesday night, a new episode of Total Drama All-Stars (7 p.m.) and The Amazing World of Gumball (7:30 p.m.) each ranked #1 in their time periods on basic cable among all boys 2-11, 6-11 & 9-14. Immediately following, a new episode of Uncle Grandpa (8 p.m.) ranked #1 in its time period among boys 6-11 & 9-14. All three animated series increased delivery by double and triple-digits among kids 2-11, 6-11 & 9-14 and all boys vs. the same time period last year, ranging between 30% and 103%.
Saturday morning episode premieres of Pokémon B&W: Adventures in Unova (8:30 a.m.)and Ben 10: Omniverse (9 a.m.) each ranked #1 in their respective time periods among boys 9-14.
Continuing its ratings streak into the 1st week of December, Adult Swim’s Total Day Delivery averages ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable. Compared to the same week in 2012, Total Day delivery grew among adults 18-34 by 6%, adults 18-49 by 4%, men 18-24 by 14%, men 18-34 by 20% and men 18-49 by 20%.
Thursday night’s new episode premiere of the Adult Swim original series Eagleheart (12 a.m.) ranked #1 in its time period among adult 18-24 & 18-34 and men 18-24 & 18-34.
All TOONAMI new episode premieres on Saturday night, including Bleach (12 a.m.), Naruto (12:30 a.m.), One Piece (1 a.m.), Soul Eater (1:30 a.m.) and Sword Art Online (2 a.m.), ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24 & 18-34. Each series also grew delivery of targeted young adult and men demos by double and triple digits vs. the same time periods last year, ranging between 33% and 106%.
Adult Swim programming – including Family Guy, Robot Chicken, American Dad and Aqua TV Show Show –accounted for half (25) of the top 50 telecasts on basic cable for the week among adults 18-34, and 32 of the top 50 among men 18-34, both more than any other network.
TNT’s hit drama Major Crimes returned to kick off its winter run last Monday, scoring 5.1 million viewers in Live + 3 delivery. In TNT’s target demo, the show’s winter premiere drew 1.6 million adults 25-54 in Live + 3.