NBC Wins Wednesday with 7-year High for ‘Christmas in Rockefeller Center’

Christmas in Rockerfeller Center

via press release:

NBC won Wednesday night among ABC, CBS, NBC and Fox in adults 18-49, the network’s fourth consecutive nightly win (Dec. 1-4), paced last night by the top-rated “Christmas in Rockefeller Center” in seven years and a “Saturday Night Live Christmas” special that hit a 10-week slot high for NBC.


  • From 8-9 p.m. ET, “Christmas In Rockefeller Center” (2.3/7 in 18-49, 9.9 million viewers overall) grew versus last year by 10% in adults 18-49 (to a 2.3 rating from a 2.1), to achieve the annual special’s top rating since 2006 (2.6).  Versus two years ago, “Christmas in Rockefeller Center” is up 21% (2.3 vs. 1.9).  It’s the fourth year in a row the special has maintained or increased its year-ago 18-49 rating.  In total viewers, “Christmas in Rockefeller Center” is up versus last year by 8% (9.865 million vs. 9.139 million) to the annual telecast’s top result since 2010 (11.3 million).


  • The 2.3 is NBC’s highest 18-49 rating in this time period since a “Voice” Wednesday edition on May 8 earned a 2.8.  “Christmas in Rockefeller Center” ranked #2 in the competitive slot among ABC, CBS, NBC and Fox in adults 18-49 and finished #1 in adults 18-34, women 18-34 and women 18-49.  The 9.9 million is NBC’s biggest overall audience in the time slot since another “Voice” telecast on Nov. 7, 2012 (10.2 million).


  • From 9-11 p.m. ET, “Saturday Night Live Christmas” (2.6/7 in adults 18-49, 7.4 million viewers overall) won the two-hour time period among ABC, CBS, NBC and Fox in every key demographic – adults, men and women 18-34, 18-49 and 25-54.  The “SNL” special is up versus NBC’s average in the time period last season by 53% in adults 18-49 (with a 2.6 rating vs. a 1.7, “live plus same day” non-sports) and up 25% in total viewers (7.404 million vs. 5.935 million).


  • The 18-49 and total-viewer results are NBC’s best in the time period since Sept. 25 (“SVU” season premiere, 2.7 in 18-49, 9.6 million viewers overall).


  • NBC is #1 among the Big 4 for the night in adults 18-49 and every other key demo.
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