Season-to-Date: ABC is #1 in Non-Sports Adults 18-49 Ratings - 'Scandal' Emerges as the #1 Drama in C3

Categories: Network TV Press Releases

Written By

December 5th, 2013

Scandal A Woman Scorned

via press release:

ABC Primetime 2013-14 (9/23-12/01/13)

Based on non-sports programming (to account for the inflated averages from sports coverage), ABC is No. 1 season to date in Adults 18-49 (2.6 rating-tied w/CBS), leading NBC by 4% (2.5 rating) and Fox by 18% (2.2 rating).  The Net also holds the No. 1 non-sports position with Adults 18-34 and across all key Women:  W18-34, W18-49 and W25-54.


·         Places 1st or 2nd on 4 of 7 Nights this Season in Adults 18-49:  ABC ranks 1st or 2nd on 4 of 7 nights during the week this season: Wednesday - No. 1, Thursday - No. 2, Friday - No. 2 and Saturday - No. 1.


·         No. 1 in the C3 Adult 18-49 Non-Sports Numbers/“Scandal” is the No. 1 Drama: ABC is tied with NBC for No. 1 this season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback): ABC – 2.1 rating; NBC—2.1 rating; CBS—2.0 rating; Fox—1.8 rating.  In fact, ABC’s “Scandal” (3.58 rating) has moved ahead of NBC’s “Blacklist” (3.55 rating) as the season’s No. 1 broadcast drama in C3 Adults 18-49.  The Net broadcasts 3 of the Top 5 dramas in C3 with “Scandal” (No. 1), “Grey’s” (No. 4) and “S.H.I.E.L.D.” (No. 5).


·         Top Draw with Upscale Young Adults: Among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC ranks No. 1 this season, leading CBS by 7%, NBC by 12% and Fox by 33%.  ABC airs 6 of the Top 15 entertainment broadcast series (the most for any net) among high-income young adults, including the No. 1 show overall with “Modern Family:” “Modern Family“ – No. 1, “Grey’s Anatomy”– No. 5, “Marvel’s Agents of S.H.I.E.L.D.” – No. 7, “Scandal” – No. 8, “Nashville” – No. 11 and “Castle” – No. 12. In addition, ABC’s “Modern Family” ($81,400) claims the highest Median Income on the major nets this season for its young adult audience.


·         Season’s Highest-Rated TV Series: ABC airs 6 of the Top 20 entertainment series on broadcast TV this season Adults 18-49, including the 4 of the Top 10: “Modern Family” – No. 2, “Grey’s Anatomy” – No. 5, “Scandal” – No. 7, “Marvel’s Agents of S.H.I.E.L.D.” – No. 9, “Once Upon a Time” – No. 13 and “Castle” – No. 17. Among Women 18-49, the Net claims 3 of the Top 5 broadcast series with “Grey’s” (No. 2), “Scandal” (No. 3) and “Modern Family” (No. 5).


·         Top-Rated Broadcast Dramas Across Demos: ABC’s “Grey’s Anatomy” is the season’s No. 1 broadcast drama in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), “S.H.I.E.L.D.” is the No. 1 drama with key Men (M18-34/M18-49) and “Once Upon a Time” is the No. 1 drama with Teens 12-17 and Kids 2-11.


·         Growing Returning Programs and Shows Improving Time Periods: In Adults 18-49, ABC’s “Castle” (+7%), “Scandal” (+57% - TV’s fastest growing returning show) and “Shark Tank” (+14%) are each up over their performance at the same point last season. In addition, ABC freshmen ”S.H.I.E.L.D.” (+90%) and “The Goldbergs” (+13%) are improving their respective time periods.


·         No. 1 on Wednesday in Adults 18-49 for the 3rd Consecutive Fall: ABC is the No. 1 network on Wednesday for the 3rd straight Fall.  In addition, ABC’s “Modern Family” has finished as the night’s No. 1 TV series on each week with a first-run airing.


·         Up on Friday in Viewers for the 3rd Straight Fall to a 6-Year High: Building for the 3rd straight year on Friday in Total Viewers (+5%), ABC is delivering its most-watched Friday in 6 years – since 2007-08.  In addition, ABC’s “Shark Tank” has delivered TV’s Top 6 Friday telecasts this season on any net in Adults 18-49.


·         Home to the Top Broadcast Programs for “Family Co-viewing:” ABC is home to 7 of the Top 10 programs on the major networks this season in Family Co-viewing (percentage of Adults 18-49 watching with Teens 12-17 and/or Kids 2-11 present), including the No. 1 show overall with “AFHV” and the Top 2 dramas with “Wonderland” and “Once Upon a Time:” “America’s Funniest Home Videos” (25%) – No. 1, “The Middle” (15%) and “Back in the Game” (15%) tie at No. 5, while “The Goldbergs” (14%), “DWTS” (14%), “Once Upon a Time” (14%) and “Wonderland” (14%) tie at No. 10.


·         Series Among Most Popularly Recorded and Played Back: On average during primetime, ABC’s numbers for original programming jump from the first-reported Live + Same Day averages to the finalized Live + 7 Day ratings by 24% in Total Viewers (7.4 million to 9.2 million) and by 35% in Adults 18-49 (2.0/6 to 2.7/8), making it the biggest percentage gainer among the major nets with young adults (tied w/CBS).  The Net’s series remain among the most popularly recorded and played back TV shows again this season, as it delivers 5 of the Top 10 biggest broadcast gainers in Total Viewers (the most for any net). With a continued rise in DVR penetration year to year (46% to 48%), a total of 8 ABC series add 2.5 million viewers or more from their initially reported totals via time-shifted viewing: “Castle” (+4.3 million), “Modern Family” (+4.1 million), “Marvel’s Agents of S.H.I.E.L.D.” (+4.0 million), “Grey’s” (+4.0 million), “Scandal” (+3.9 million), “Nashville” (+3.0 million), “Revenge” (+2.7 million) and “Once Upon a Time” (+2.5 million).  Among Adults 18-49, 8 of ABC’s series register substantial ratings increases of at least 1.0 rating point: “S.H.I.E.L.D.” (+1.9 rating), “Modern Family” (+1.9 rating), “Grey’s” (+1.9 rating), “Scandal” (+1.5 rating), “Nashville” (+1.2 rating), “Once Upon a Time” (+1.2 rating), “Castle” (+1.2 rating) and “Revenge” (+1.0 rating).


Source: The Nielsen Company, (National, Most Current Program Ratings), 09/23/13-12/01/13, or as dated. C3 data based on for 09/23/13-11/17/13. Upscale data based on regular non-sports programming. Coviewing data based on regularly scheduled series. DVR/VOD Playback based on regular, original telecasts only in Live + 7 Day ratings for 09/23/13-11/17/13.

  • CrimTV

    For the first time ever the majority of this press-release isn’t just spin, at least ABC is having some success in some places.

  • Joe

    I’m betting when the NBA finals air in June, ABC will suddenly include sports in its ratings releases.

  • romo

    The CW says based on only networks that have a W they are #1.

  • Christian

    Rob come talk shhit so I can break your face!

  • Anthony

    Still not really an apples to apples comparison to say that ABC outrates the other networks when you take out sports. The individual show comparisons are valid, but when you just take sports from the average it removes Saturdays from ABC (College Football), and leaves low rated repeats for other nets. That certainly drags their average down.

  • Flame

    Well, ABC leads the demo race in the women category with sports taken out. Yeah, what a surprise, since woman pretty much always watch sports.

  • wichitahusker

    As everyone knows by now, Disney owns both abc and ESPN. While abc is their entertainment venue, ESPN (and its sister networks) carries the vast majority of sports programming for Disney. ESPN clearly caters to men (although it is ridiculous to think that women don’t watch sports) while abc’s programming has a more female-centric twist (although again, it is ridiculous to think that men don’t watch abc — particularly shows like Modern Family, OUAT, SHIELD, the Goldbergs, and, to a lesser degree, Grey’s and Scandal). The fact that abc is tops on all broadcast nets in entertainment programming while ESPN is more profitable than ever means that abc (Disney) is succeeding across all measures important to the company.

  • Fred

    OUAT WONDERLAND is perhaps my favorite new show on ABC. Lately most eps are more entertaining than the original OUAT. Such a shame it was an utter failure rating wise.

  • Judy912

    Glad to see CASTLE is on this list. WAY TO GO CASTLE!!

  • Ashton

    Please renew Nashville for a third season!

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