Season-to-Date: ABC is #1 in Non-Sports Adults 18-49 Ratings – ‘Scandal’ Emerges as the #1 Drama in C3

Scandal A Woman Scorned

via press release:

ABC Primetime 2013-14 (9/23-12/01/13)

Based on non-sports programming (to account for the inflated averages from sports coverage), ABC is No. 1 season to date in Adults 18-49 (2.6 rating-tied w/CBS), leading NBC by 4% (2.5 rating) and Fox by 18% (2.2 rating).  The Net also holds the No. 1 non-sports position with Adults 18-34 and across all key Women:  W18-34, W18-49 and W25-54.


·         Places 1st or 2nd on 4 of 7 Nights this Season in Adults 18-49:  ABC ranks 1st or 2nd on 4 of 7 nights during the week this season: Wednesday – No. 1, Thursday – No. 2, Friday – No. 2 and Saturday – No. 1.


·         No. 1 in the C3 Adult 18-49 Non-Sports Numbers/“Scandal” is the No. 1 Drama: ABC is tied with NBC for No. 1 this season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback): ABC – 2.1 rating; NBC—2.1 rating; CBS—2.0 rating; Fox—1.8 rating.  In fact, ABC’s “Scandal” (3.58 rating) has moved ahead of NBC’s “Blacklist” (3.55 rating) as the season’s No. 1 broadcast drama in C3 Adults 18-49.  The Net broadcasts 3 of the Top 5 dramas in C3 with “Scandal” (No. 1), “Grey’s” (No. 4) and “S.H.I.E.L.D.” (No. 5).


·         Top Draw with Upscale Young Adults: Among Adults 18-49 in homes with $100K+ Annual Income in the non-sports numbers, ABC ranks No. 1 this season, leading CBS by 7%, NBC by 12% and Fox by 33%.  ABC airs 6 of the Top 15 entertainment broadcast series (the most for any net) among high-income young adults, including the No. 1 show overall with “Modern Family:” “Modern Family“ – No. 1, “Grey’s Anatomy”– No. 5, “Marvel’s Agents of S.H.I.E.L.D.” – No. 7, “Scandal” – No. 8, “Nashville” – No. 11 and “Castle” – No. 12. In addition, ABC’s “Modern Family” ($81,400) claims the highest Median Income on the major nets this season for its young adult audience.


·         Season’s Highest-Rated TV Series: ABC airs 6 of the Top 20 entertainment series on broadcast TV this season Adults 18-49, including the 4 of the Top 10: “Modern Family” – No. 2, “Grey’s Anatomy” – No. 5, “Scandal” – No. 7, “Marvel’s Agents of S.H.I.E.L.D.” – No. 9, “Once Upon a Time” – No. 13 and “Castle” – No. 17. Among Women 18-49, the Net claims 3 of the Top 5 broadcast series with “Grey’s” (No. 2), “Scandal” (No. 3) and “Modern Family” (No. 5).


·         Top-Rated Broadcast Dramas Across Demos: ABC’s “Grey’s Anatomy” is the season’s No. 1 broadcast drama in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), “S.H.I.E.L.D.” is the No. 1 drama with key Men (M18-34/M18-49) and “Once Upon a Time” is the No. 1 drama with Teens 12-17 and Kids 2-11.


·         Growing Returning Programs and Shows Improving Time Periods: In Adults 18-49, ABC’s “Castle” (+7%), “Scandal” (+57% – TV’s fastest growing returning show) and “Shark Tank” (+14%) are each up over their performance at the same point last season. In addition, ABC freshmen ”S.H.I.E.L.D.” (+90%) and “The Goldbergs” (+13%) are improving their respective time periods.


·         No. 1 on Wednesday in Adults 18-49 for the 3rd Consecutive Fall: ABC is the No. 1 network on Wednesday for the 3rd straight Fall.  In addition, ABC’s “Modern Family” has finished as the night’s No. 1 TV series on each week with a first-run airing.


·         Up on Friday in Viewers for the 3rd Straight Fall to a 6-Year High: Building for the 3rd straight year on Friday in Total Viewers (+5%), ABC is delivering its most-watched Friday in 6 years – since 2007-08.  In addition, ABC’s “Shark Tank” has delivered TV’s Top 6 Friday telecasts this season on any net in Adults 18-49.


·         Home to the Top Broadcast Programs for “Family Co-viewing:” ABC is home to 7 of the Top 10 programs on the major networks this season in Family Co-viewing (percentage of Adults 18-49 watching with Teens 12-17 and/or Kids 2-11 present), including the No. 1 show overall with “AFHV” and the Top 2 dramas with “Wonderland” and “Once Upon a Time:” “America’s Funniest Home Videos” (25%) – No. 1, “The Middle” (15%) and “Back in the Game” (15%) tie at No. 5, while “The Goldbergs” (14%), “DWTS” (14%), “Once Upon a Time” (14%) and “Wonderland” (14%) tie at No. 10.


·         Series Among Most Popularly Recorded and Played Back: On average during primetime, ABC’s numbers for original programming jump from the first-reported Live + Same Day averages to the finalized Live + 7 Day ratings by 24% in Total Viewers (7.4 million to 9.2 million) and by 35% in Adults 18-49 (2.0/6 to 2.7/8), making it the biggest percentage gainer among the major nets with young adults (tied w/CBS).  The Net’s series remain among the most popularly recorded and played back TV shows again this season, as it delivers 5 of the Top 10 biggest broadcast gainers in Total Viewers (the most for any net). With a continued rise in DVR penetration year to year (46% to 48%), a total of 8 ABC series add 2.5 million viewers or more from their initially reported totals via time-shifted viewing: “Castle” (+4.3 million), “Modern Family” (+4.1 million), “Marvel’s Agents of S.H.I.E.L.D.” (+4.0 million), “Grey’s” (+4.0 million), “Scandal” (+3.9 million), “Nashville” (+3.0 million), “Revenge” (+2.7 million) and “Once Upon a Time” (+2.5 million).  Among Adults 18-49, 8 of ABC’s series register substantial ratings increases of at least 1.0 rating point: “S.H.I.E.L.D.” (+1.9 rating), “Modern Family” (+1.9 rating), “Grey’s” (+1.9 rating), “Scandal” (+1.5 rating), “Nashville” (+1.2 rating), “Once Upon a Time” (+1.2 rating), “Castle” (+1.2 rating) and “Revenge” (+1.0 rating).


Source: The Nielsen Company, (National, Most Current Program Ratings), 09/23/13-12/01/13, or as dated. C3 data based on for 09/23/13-11/17/13. Upscale data based on regular non-sports programming. Coviewing data based on regularly scheduled series. DVR/VOD Playback based on regular, original telecasts only in Live + 7 Day ratings for 09/23/13-11/17/13.

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