FOX 30-Day Multiplatform Report for the Week Ending November 3: 'Brooklyn Nine-Nine', 'The Mindy Project' & 'Family Guy' See Bigger Gains From VOD/Streaming Than DVR

Categories: Network TV Press Releases

Written By

December 6th, 2013

Brooklyn Nine-nine Pilot

via press release:

BROOKLYN NINE-NINE, The Mindy Project & Family Guy SEE BIGGER GAINS FROM VOD/STREAMING THAN DVR

Below are the FOX Multi-Platform audience totals for originals that aired from 10/21 through 11/3.  Key highlights:

·         Continuing its trend this season, the 10/22 episode of New Girl posted a +110% post-same day total audience lift after 30 days

o    In fact, VOD days 4-7 and streaming accounted for just as much (+50%) of New Girl’s 30-day growth as DVR viewing.

 

·         The Mindy Project (+82% gain) once again drew a bigger lift from VOD and streaming (1.6 million viewers) than from DVR playback (1.0 million).

  • MINDY saw +60% more growth from VOD days 4-7 and streaming than from DVR viewing.

 

·      BROOKLYN NINE-NINE saw a very healthy +73% gain after 30 days, with more than half of that coming from VOD and streaming.

 

·      And Family Guy achieved a +72% lift after 30 days, adding 1.5 million from DVR views and 2.5 million from VOD and streaming.

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  • Aron

    This is like a “scew you Neilsen” get updated with the times

  • Christian

    This is great news for FOX considering they disable the FF function for VOD so you have to actually sit through the commercials. Streaming an episode has its own set of commercials too so more people are choosing to watch a product with commercials built in rather than turn to DVR where they can zip through them. Interesting….

  • Concerned gleek

    Where’s glee?

  • Brian

    I had wondered that too- The chart only goes thru the 3rd of Nov. and Glee didn’t come back until the 7th.

  • Nancy

    Great for Mindy!

  • kyle

    I really love the mindy project I hope it gets a 3rd season

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