‘General Hospital’ Soars to Near 6-Year High in Total Viewers and Over 2-Year High in Women 18-49 and Women 25-54,

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via press release:

“The Chew” Delivers Milestone 3 Million Total Viewers,

Powered by Wednesday’s Thanksgiving-Eve Series High  

 

“General Hospital” Soars to Near 6-Year High in Total Viewers

and Over 2-Year High in Women 18-49 and Women 25-54,

Pacing for its Best Season in Seven Years in Total Viewers

 

“The Chew”:

 

The go-to show for holiday recipes, “The Chew soared to another weekly high in Total Viewers (3.09 million) – crossing the 3-million mark for the first time ever – with the past five weeks ranking among the show’s Top 6 weeks of all time.

 

In addition, “The Chew” delivered its #2 week on record in Women 25-54 (737,000/1.2 rating) and its #4 week to date in Women 18-49 (569,000/0.9 rating), posting the largest year-to-year increases of any broadcast program in daytime in the target women demos.

 

  • Wednesday’s Thanksgiving-eve telecast, ‘The Chew’s Ultimate Thanksgiving,’ stood as the series’ #1 telecast of all time in Total Viewers (3.34 million).

 

  • Year to year, “The Chew” soared by 27% in Total Viewers (3.09 million vs. 2.44 million), by 32% in Women 18-49 (569,000 vs. 431,000) and by 26% in Women 25-54 (737,000 vs. 583,000).

 

“General Hospital”:

 

With mystery surrounding whether Robin is alive, the continuing manhunt for Faison and the drama around Sabrina and Patrick’s wedding, “General Hospital” generated a near 6-year high in Total Viewers (3.30 million) – since week of 1/21/08 – tracking for its best season in 7 yearssince the 2006/07 season.

 

Moreover, “General Hospital” recorded an over 2-and-a-half-year high in Women 25-54 (1.04 million/1.7 rating) and an over 2-year high in Women 18-49 (774,000/1.2 rating) – since weeks of 3/21/11 and 8/15/11, respectively – ranking a strong #2 for the week in the core women measures.

 

  • “General Hospital” posted the largest year-to-year increases of any broadcast daytime drama in Total Viewers (+20% – 3.30 million vs. 2.75 million), Women 18-49 (+21% – 774,000 vs. 641,000) and Women 25-54 (+25% – 1.04 million vs. 833,000).

 

Source: NTI, U.S. ratings, weeks of 11/25/13, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded. 

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