via press release:
NFL TOPS ON TV THANKSGIVING WEEKEND
CBS’s Raiders-Cowboys Thanksgiving Day Game
Most-Watched Show of Fall TV Season
Games Rank as Three Most-Watched Shows of Week
Highest Avg. Thanksgiving Day Viewership Since 1998
The Thanksgiving tradition of family, food and football continued this past weekend as fans tuned into NFL games in huge numbers.
The CBS Thanksgiving game (Raiders-Cowboys) was watched by an average of 31.7 million viewers topping all programs for the week (Nov. 25- Dec. 1) and ranking as the most-watched show of the fall TV season.
The FOX Thanksgiving game (Packers-Lions) was the second most-watched show of the week with an average of 28.3 million viewers.
The CBS Sunday national telecast (mostly Broncos-Chiefs) was the third most-watched show of the week with an average of 28.1 million viewers. NFL programming accounted for eight of the top 10 shows of the week.
NBC’s Steelers-Ravens Thanksgiving night game was the week’s most-watched primetime show averaging 21.1 million viewers and NBC’s(Giants-Redskins) drew an average of 17.7 million viewers.
The three-game Thanksgiving Day average of 27.2 million viewers is the highest Thanksgiving Day average since 1998 (29.7 million for Steelers-Lions and Vikings-Cowboys).
Thanksgiving week visits to NFL Digital media mobile properties (mobile web, apps, and mobile browser on desktop) including NFL Mobile Only From Verizon, were up 80 percent over 2012 Thanksgiving week.
Locally, NFL games topped ratings in 27 NFL markets last week. Following is the list of NFL markets where football was the top-rated program for the week of Nov. 25 – Dec. 1:
|Week of 11/25 – 12/1||HH||HH||RTG|
|Kansas City||Broncos at Chiefs||12/01/2013||51.5||77||1|
|Denver||Broncos at Chiefs||12/01/2013||46.3||78||1|
|Pittsburgh||Steelers at Ravens||11/28/2013||38.3||63||1|
|Baltimore||Steelers at Ravens||11/28/2013||37.8||64||1|
|Cincinnati||Bengals at Chargers||12/01/2013||36.5||56||1|
|Indianapolis||Titans at Colts||12/01/2013||36.4||61||1|
|Buffalo||Falcons at Bills||12/01/2013||34.2||51||1|
|Boston||Patriots at Texans||12/01/2013||33.9||63||1|
|Minneapolis||Bears at Vikings||12/01/2013||33.8||66||1|
|Detroit||Packers at Lions||11/28/2013||32.8||62||1|
|Milwaukee||Packers at Lions||11/28/2013||32.4||67||1|
|Cleveland||Jaguars at Browns||12/01/2013||30.0||54||1|
|Chicago||Bears at Vikings||12/01/2013||29.6||57||1|
|Philadelphia||Cardinals at Eagles||12/01/2013||27.6||50||1|
|Charlotte||Buccaneers at Panthers||12/01/2013||27.0||52||1|
|Dallas||Raiders at Cowboys||11/28/2013||26.0||58||1|
|Washington, DC||49ers at Redskins*||11/25/2013||26.0||43||1|
|Houston||Patriots at Texans||12/01/2013||24.7||51||1|
|Broncos at Chiefs||12/01/2013||24.6||38||1|
|San Fran-Oakland||49ers at Redskins*||11/25/2013||22.9||43||1|
|Jacksonville||Jaguars at Browns||12/01/2013||22.7||39||1|
|New Orleans||Broncos at Chiefs||12/01/2013||22.2||34||1|
|Phoenix||Cardinals at Eagles||12/01/2013||20.6||42||1|
|San Diego||Broncos at Chiefs||12/01/2013||17.1||38||1|
|Seattle||Broncos at Chiefs||12/01/2013||16.5||35||1|
|Miami||Dolphins at Jets||12/01/2013||16.4||34||1|
|St. Louis||Rams at 49ers||12/01/2013||16.2||28||1|
* Local affiliate & ESPN combined
Source: NFL & The Nielsen Company