'Scandal' Hits a 6-Week High and Builds on its 'Grey's Anatomy' Lead-in by a Best-Ever 29%

Categories: Network TV Press Releases

Written By

December 6th, 2013

Scandal-1-550x366

via press release:

ABC Thursday Prime (8-11pm – 6.6 million and 2.2/6 in AD18-49): Despite facing NBC’s high-rated 3-hour live The Sound of Music, ABC was up 5% from its most recent regular Thursday lineup two weeks ago to deliver a 5-week high on the night in Adults 18-49 – since 10/31/13.  In Adults 18-49, ABC’s Scandal finished as the #2 TV series of the night for its 4th straight telecast, behind only CBS’ The Big Bang Theory.  In addition, Scandal and Grey’s Anatomy continued to stand as Thursday’s Top 2 dramas with young adults.

 

Scandal (10-11pm – 8.6 million and 3.1/8 in AD18-49):  Building on its Grey’s lead-in against the final hour of NBC’s Sound of Music by a best-ever 29% at 10pm, ABC’s Scandal was up over it last telecast two weeks ago by 7% in Adults 18-49 to earn a 6-week high – since 10/17/13.

 

·         Despite the big competition, Scandal was up by double-digits over its telecast on the same night last year (7.4 million and 2.5/7 on 12/6/12) in Total Viewers (+16%) and Adults 18-49 (+24%).  On average, Scandal is up 57% over the same point last year in Adults 18-49, making it TV’s fastest-growing returning series this season and ABC’s highest-rated show in the time slot since Lost during the 2007-08 season.

 

·         Season to date in the C3 Adult 18-49 ratings, ABC’s Scandal (3.58 rating) just moved ahead of NBC’s Blacklist (3.55 rating) in the most recent week of data as the season’s #1 broadcast drama in the key advertiser measure.

 

 
  • DenverDean

    Interesting, no mention of Houston pre-emption. Of course, it does include the usual exclusions: “

  • AllOfHerTw!st

    Scandal went up? Rob?

    Looks like Grey’s is getting a little gray on top.

  • Chronus

    Grey’s Anatomy still has potential but the writers made a big mistake in bucking the wishes of fans by splitting up Jackson and Kepner and now they are paying the price for stupidity.
    Jackson and Kepner caught ratings fire and the writers doused the flame.

  • Andrew43

    It can’t surely be sinking as fast as Revenge!

© 2014 Tribune Digital Ventures