‘Scandal’ Hits a 6-Week High and Builds on its ‘Grey’s Anatomy’ Lead-in by a Best-Ever 29%


via press release:

ABC Thursday Prime (8-11pm – 6.6 million and 2.2/6 in AD18-49): Despite facing NBC’s high-rated 3-hour live The Sound of Music, ABC was up 5% from its most recent regular Thursday lineup two weeks ago to deliver a 5-week high on the night in Adults 18-49 – since 10/31/13.  In Adults 18-49, ABC’s Scandal finished as the #2 TV series of the night for its 4th straight telecast, behind only CBS’ The Big Bang Theory.  In addition, Scandal and Grey’s Anatomy continued to stand as Thursday’s Top 2 dramas with young adults.


Scandal (10-11pm – 8.6 million and 3.1/8 in AD18-49):  Building on its Grey’s lead-in against the final hour of NBC’s Sound of Music by a best-ever 29% at 10pm, ABC’s Scandal was up over it last telecast two weeks ago by 7% in Adults 18-49 to earn a 6-week high – since 10/17/13.


·         Despite the big competition, Scandal was up by double-digits over its telecast on the same night last year (7.4 million and 2.5/7 on 12/6/12) in Total Viewers (+16%) and Adults 18-49 (+24%).  On average, Scandal is up 57% over the same point last year in Adults 18-49, making it TV’s fastest-growing returning series this season and ABC’s highest-rated show in the time slot since Lost during the 2007-08 season.


·         Season to date in the C3 Adult 18-49 ratings, ABC’s Scandal (3.58 rating) just moved ahead of NBC’s Blacklist (3.55 rating) in the most recent week of data as the season’s #1 broadcast drama in the key advertiser measure.


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