'The Sound of Music Live!' Gives NBC its Best Thursday in Total Viewers Since 2004, Excluding Sports

Categories: Network TV Press Releases

Written By

December 6th, 2013

la-et-sound-of-music

via press release:

“The Sound of Music Live!” (4.6/13 in 18-49 and 18.470 million viewers overall) dominated the night with NBC’s best 18-49 Thursday average, excluding sports, since the night of the “ER” finale (5.2, April 2, 2009).

 

 

In total viewers, this is NBC’s best Thursday average excluding sports since May 13, 2004 (“Frasier” finale night, 22.597 million viewers).

 

 

  • NBC won its fifth night in a row among ABC, CBS, NBC and Fox in 18-49 (12/1-5).  It’s the first time since June 2002 that NBC has won five nights in a row, excluding Olympics (since a six-night streak June 2-7, 2002; NBC’s last in-season five-night streak was May 1-5, 2002).

 

  • The top local market in metered market households came in Carrie Underwood’s home state, with Oklahoma City giving the three-hour special a 20.7/28.   NBC ranked #1 in primetime in all 56 metered markets.

 

  • With an +84% advantage over 2nd place CBS in A18-49 and excluding sports, this is NBC’s best Thursday night dominance opposite all original broadcast competition since 10/4/01 (+161% vs. 2nd place CBS).

 

  • Sound of Music Live led Big Bang in the 8pm half-hour (17.560 million vs. 15.261 million), marking the first time a show has topped Big Bang in P2+ head-to-head in strict half-hour data since American Idol did it on 5/10/12 (13.711 million vs. 13.668 million).
  • With 18.470 million viewers, it’s the most watched non-sports Thursday night for any network since Fox aired a Thursday “Idol” on March 3, 2011 (25.310 million).

     

    With 18.470 million viewers, it’s the NBC’s most watched non-sports night on any night of the week since Jan. 15, 2007 (Golden Globes, 20.036 million)

     

    In kids 2-11 (3.0 rating) and female teens (3.9) “The Sound of Music Live!” delivered NBC’s highest non-sports Thursday night since the “Friends: finale night on May 6, 2004 (5.5 for Kids / 14.3 for F12-17).  And it was NBC’s top kids 2-11 average for any night of the week, excluding sports, since Nov. 28, 2004 (Shrek, A Christmas Carol: The Musical, also a 3.0 rating)

     

 
  • AllOfHerTw!st

    Go NBC!

  • merrrranga

    that’s what great about these one off things. the ratings are just a pure indication of hype. it could be terrible and it wouldn’t matter one bit. it is already done and the ratings are what they are, no matter the quality of the content.

  • Edward

    Interested to see what the re-runs do in a couple of weeks? I’m happy for the whole team.

  • AllOfHerTw!st

    @merrrranga

    Perhaps, but if TSOML had been truly bad, I think you would’ve seen a huge drop in the half-hour ratings, but it actually stayed quite steady all the way to the end.

  • merrrranga

    i stayed until the end ’cause i enjoy watching truly terrible acting.

  • Jay

    The Sound of Music Live renewed for a 22-episode second season.

  • DenverDean

    I still love how NBC and ABC have suddenly embraced total viewers this season (see TBL in particular). Of course, TSOM didn’t beat TBBT in demos head-to-head, so resort to total viewers. Oh, the irony after all the years of bashing CBS.

    Still this was amazing for NBC, I bet the wished they had aired it in sweeps.

  • KIC

    Kudos. Hopefully it will encourage more live theater. There is a thirst for it believe it or not. There is certainly talent for it. They could have done better than CU, but it was still enjoyable and refreshing. Technically, the sound needed improvement, but it was just sure nice to see a live theater production on broadcast tv.

  • JeffT

    To those critical of the Underwood casting, whom would you have preferred in the role?

  • E

    Yes, I think the numbers for this will have networks produce more Live TV. The advertisers are very happy because people want to watch these shows live, and that means they have to watch the commercials. Right now, the only other times people watch Live TV are for sports and awards shows.

  • Samunto

    And this being a live show it’ll probably get adjusted up.

    Love how this PR has spunned the ratings in every way possible. Also goes to show how bad NBC has been doing Thursdays since it’s big hits departed.

  • merrrranga

    @JeffT

    someone, ANYONE, that can act… I would have preferred Neil Patrick Harris in that role.

  • Sparrow

    I don’t understand the ones that are pissing all over this.

    Nearly 20 million viewers tuned in, and stayed through to the end of 3 hours, clearly showing that there’s a huge audience for this type of television entertainment.

    I for one found all 3 hours extremely entertaining and NBC would be absolutely foolish not to strike while the iron’s hot and produce more of it, even if it has to be on a smaller scale to be able to show it often.

    I don’t think it can be argued that viewers as a whole are tired of the same old stuff we’ve been fed in the last decade or so….and this can have the chance to be the advent of a pivotal change in the landscape of television.

    The same way “reality tv” became the new norm in the early 00′s, live plays/muscials like this can hopefully become the next big trend. I certainly want to see much more of it!

  • Cam

    This was billed as being “Live”. Does that mean on the West Coast, it ran from 5-8 pm?

  • Bradley

    @Cam

    Usually live shows do the entire production twice. Once for East Coast, once for west. I’m not sure what they did for this one though.

  • Bradley

    @Cam

    However, for this one, I just read that they chose to rebroadcast the eastern showing to pacific time zones as there was no way to do it twice. It ended when it would need to start again if they were going to do it twice.

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