NBC Ties for #1 With Week-to-week Gains for 'Dateline', 'Grimm' & 'Dracula'

Categories: Network TV Press Releases

Written By

December 7th, 2013

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via press release:

NBC tied for #1 Friday night among the Big 4 in 18-49, its first share of the Friday lead in six weeks (since Oct. 25), with:

  • Dateline NBC” up 17% week to week (to a 1.4 from a 1.2) to a season high.
  • Grimm” up 23% week to week (1.6 vs. 1.3).
  • Dracula” up 22% week to week (1.1 vs. 0.9

 

It’s the sixth night in a row NBC has finished #1 or tied for #1 in 18-49 among the Big 4, the first time in 11 years, since June 2002, that NBC has held a share of first place for six nights in a row (since June 2-7, 2002).

 

  • Dateline NBC” (1.4/5 in 18-49, 7.3 million viewers overall from 8-9 p.m. ET) reported its top 18-49 rating for a Friday edition since Sept. 13 (1.4) and matched its best since Jan. 4 (1.5).  In adults 25-54, it was the strongest “Dateline” (2.0) since Sept. 27.

 

  • In total viewers, it was the top Friday “Dateline in more than two and a half years (since March 25, 2011, 8.150 million).  “Dateline” won the hour among ABC, CBS, NBC and Fox in total viewers and was tied for #2 in adults 25-54, just a tenth of a point out of #1 among those networks.

 

  • Grimm (1.6/5 in 18-49, 6.4 million viewers overall at 9 p.m. ET) matched its highest rating since the show’s season premiere captured a 1.8/6 on Oct. 25.  “Grimm” ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures.

 

  • In total viewers, it’s the #2 “Grimm” ever, highest since the series premiere did 6.557 million on Oct. 28, 2011.

 

  • L+7 Time-Shifting: The Nov. 15 “Grimm” grew by 69% or 1.07 rating points in 18-49 going from these next-day L+SD ratings to L+7 (from a 1.56 to a 2.63).

 

  • Dracula (1.1/3 in 18-49, 3.8 million viewers overall at 10 p.m. ET) delivered its highest rating since the show’s second episode Nov. 1 (1.3).  In the time period, “Dracula” is tied for #1 among the Big 4 nets in adults 18-49, women 18-49 and men 18-34 and is #1 outright in adults 18-34 and women 18-34.

 

  • In total viewers, it’s the top “Dracula since the series premiere on Oct. 25 (5.261 million).

 

  • L+7 Time-Shifting: The Nov. 15 “Dracula” grew by 79% or 0.74 of a rating point in 18-49 going from these next-day L+SD ratings to L+7 (from a 0.94 to a 1.68).
 
  • Michael Scott

    Go, NBC!

  • Percy

    Yay Grimm!

  • Khan

    GO Dracula!

  • RJC

    “It’s the sixth night in a row NBC has finished #1 or tied for #1 in 18-49 among the Big 4, the first time in 11 years, since June 2002, that NBC has held a share of first place for six nights in a row (since June 2-7, 2002).”

    Wow. That’s pretty good. They’re got a lot more work to do, obviously, but I think NBC is generally finding it’s way back to the right track. Thursday night comedies are their Achille’s heel at the moment, but if they can make some strides to fix that next season while not bleeding out everywhere else, they’ll be in solid shape.

  • Scott DeBerg

    Go NBC. The only network on broadcast (not cable) TV to offer “out of the box” programming. Nice to see “Grimm” hit these high numbers.

  • TVMAN

    @Scott. I think that goes to FOX. Their limited series and dramas past years ( Terra Nova, Following, SH) as well as their trendy comedies have been more out of box than NBC shows… (Ironside, MicJFox show, Chicago Fire , Sean Hannity)

  • N B

    Do not cancel Grimm. Do NOT cancel Dracula. What, do you really want to be compared to CBS? C’mon.

  • Zack S.

    Dracula is awesome its clever im glad its doing better

  • Ekras

    All you gotta do to save Dracula is remove all the liberal propegranda, and we are set – ratings will jump, show will be saved…… will be awesome!

  • Cathy

    SO glad to see Dracula going up. Needs another season.

  • HEIDI

    keep Dracula.

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