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Soap Opera Ratings: 'General Hospital' Hits Six Year High in Total Viewers

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December 9th, 2013

general-hospital

via Soap Opera Network:

Ratings  for the Week of November 25-27, 2013

Note: All soaps were preempted on November 28 & 29

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,165,000 (+547,000/+789,000) *
2. B&B 3,867,000 (+163,000/+587,000)
3. GH 3,299,000 (+522,000/+548,000) ** <—- 6 year high
4. DAYS 2,724,000 (+102,000/+387,000)

* New high for JFP/Altman regime
** Highest since January 21-25, 2008
** New high for Valentini/Carlivati regime

Households
1. Y&R 3.6/11 (+.3/+.3)
2. B&B 2.7/8 (+.1/+.2)
3. GH 2.5/7 (+.3/+.5) * <—- 6 year high
4. DAYS 2.1/6 (+.1/+.3)

* Last time at 2.5: January 14-18, 2008

 

Women 18-49 Viewers
1. Y&R 855,000 (+4,000/+93,000)
2. GH 774,000 (+30,000/+133,000) *
3. B&B 653,000 (-25,000/+32,000)
4. DAYS 596,000 (-23,000/+12,000)

* Highest since August 15, 2011

Women 18-49 rating
1. Y&R 1.3/8 (same/+.1)
2. GH 1.2/7 (same/+.2)
3. B&B 1.0/6 (-.1/same)
4. DAYS 0.9/6 (-.1/same)

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Nashville

    WOW at B&B! The show is on fire lately especially with the addition of Quinn and Wyatt. Plus the way this show shoots is amazing with their outdoor scenes!

  • Marissa

    Too late for Tristan Rogers, unfortunately. Y&R has snatched him up permanently.

    But, I agree….I was thrilled with the Anna/Robert/Fiason adventure.

  • Mike

    TJ

    I don’t care about discussing AMC or OLTL. I just hate when people constantly use the success of like GH this week to turn the conversation away or push an agenda.

    I would love to have both shows back. But I don’t want ABC or Prospect Park to have anything to do with them. Not sure I would want CW either. Not that the network is a bad one, but even after all these years they have yet to produce a successful lineup.

    I don’t know what the answer is for AMC or OLTL. There was more to that story than any of us will probably ever know. Each lawsuit filed reveals a little more. It just seems like from the last one it was financial. Even in their latest form which was much cheaper, it still boiled down to money.

  • Mike

    As to the 18-49, even online that is the key demo sought. I don’t see that ever changing. It has been that way since the 1960′s.

    As to the shows getting higher budgets, until the shows maintain these ratings and increase them over time they won’t be getting more money. Even a show like B&B that has been rising since 2011 had it’s budget cut last year and CBS even cut it’s licensing fee.

    And now with a show like Steve Harvey’s talk show being picked up for a run of it’s past seasons on the cable network Up, it will give networks even more reason to look for successful cheaper programming. ABC’s already looking for their answer to the The Steve Harvey Show as well as their new Oprah.

    And now Fox has their own version of The Talk and The View cleared over 80% of their stations coming this fall.

    The networks are still just seeking cheaper forms of shows even with the increases in the soaps. Unfortunately all I can see is them still trying to make the soaps cheaper and cheaper.

  • Nashville

    Good lord! AMC OLTL GL ATWT are never coming back. These shows ran for 40-72 years what more do you want! Fans act like the shows were cancelled within 1 or 2 seasons. Lets be real all of these soaps were horribly written in the final years! Lets move on and enjoy the last 4 we have..

  • Scott_N_ATL

    I predicted GH returning to number one for some time now…they are well on their way!!! I bet the cast and crew are ecstatic!

  • tj

    Chill out Nashville, I was referring to a comment made about the current soaps beating the CW line up. I even added back to reality for commenters like you. Anyway Mike I hear what your saying. I guess I was thinking same writers etc.. with no input from the station itself but I guess that happens..never! Scott best wishes on that but Y&R has made a big jump, still looks like it’ll be awhile before GH catches and passes. I’ll just be happy if they maintain over 3 million viewers.

  • Heather

    I have to agree with Mike. People may not realize it but one of the reasons for GH’s success is because ABC has one soap to concentrate about instead of three.

    As for AMC and OLTL, just merge them and make them a primetime series like Nashville or Revenge. I just read someone proposing that idea on another site and I tend to agree. At this point, it is the more realistic premise I can see for them to live on. But their days as daytime soap operas are over whether on PP, cable and even less on ABC.

  • PatF

    Nobody can convince me that any advertiser ONLY is concerned about YR’s 855,000 viewers and not its 5.1 MILLIONS viewers, sorry. They may use that as a guide or some odd measurement, but let’s be realistic.

  • Matt M.

    The fact that all soaps gained at least 400,000 – 800,000 viewers compared to last year is absolutely outstanding. Especially congrats to GENERAL HOSPITAL. 2years ago, it was a dead show airing. 2 years later, it is hitting 6-year rating highs across the board and is now the fastest-growing daytime soap opera. Bravo, GH. And BRAVA to all soaps for proving everybody wrong and for still going super-strong!

  • John Black

    ABC would be wise to bring back AMC and OLTL if they could end the deal with PP. I loved PP’s version of AMC far better than ABCs version (the last decade of AMC went downhill while OLTLs went uphill……on ABC…….then with PP AMC went UPHILL while OLTL’s went downhill). I definitely want these soaps back, and I miss them terribly.

  • Mike

    Pat F

    That is the misconception that even I used to make.

    It is not that advertisers do not care about those other viewers. They do and the networks do.

    Ratings are not a popularity contest. Ratings are gathered for one reason alone …. so that advertisers know who is watching and what ages are watching. Then they know how much they are willing to pay to advertise on a certain show. They pay Nielsen to gather the date and break it down into multiple categories that we never see all of.

    They use those specific categories to target specific audiences at specific times.

    But they also have general audiences that they use to determine how much the ads are. They see the main target of the majority of their products as the 18-49 age group — all viewers for prime time and 18-49 women for daytime. I have also read that for news and talk shows they want to target the 25-54 category. So they have specific target audiences that they use to set how much they are willing to pay to advertise on a certain show.

    They care about all the other viewers or they wouldn’t even pay Nielsen to count them. It’s just that the 18-49 sets the price for advertising, and ultimately to the shows that sets their specific budget.

    It ultimately means that a show with a higher 18-49 audience gets more money from advertising. It’s sad but it is the way advertising is done.

    That is ultimately how soap operas even got their name in the beginning. Advertisers targeted the audience for serials at the time and did the majority of their advertising there — advertising detergents and household products.

    Yes things have changed, but the fact is that if you look at the soaps yes they have a lot of male viewers but the women still outnumber them and the majority of those women are in the older category. Advertisers are willing to pay to reach those viewers — just not the higher advertising prices they pay elsewhere.

  • Mike

    Heather, I really hate to hijack the glory away from discussion of the current soaps, but I’ll try to make this about them as well.

    I think the biggest problem you have with AMC or OLTL and making them into one show is in order to make them even more cost effective is the casts have got to be cut even more than they were.

    These 2 shows came with a built in audience who had an idea about who was supposed to be on and who wasn’t. Today’s soaps have so many fans that watch a show for one particular actor or for a couple or for a character.

    I don’t know how many times I read if there is no Erica Kane or if there is no Zendell and so on then I am not going to watch. Plus particularly with the ABC shows you have always had a struggle between the fans of each show over which one ABC loved more and which was most popular and so on. So if you didn’t have an exact number of characters and so forth then you anger one branch of that.

    They are going to have to either make these shows over even more than they were to cut costs and almost completely have to target a new audience before they can fully be successful. And I am just not sure fans will respond to them with those names attached. Just my opinion.

  • Karen C

    Good news for all the soaps. Y&R has been very good under Shelly Altman and I think it will get even better once Jean Passanante’s stuff begins airing. Like her or not, Jill Farren Phelps knows how to bring the numbers.

  • Heather

    By merging them into a primetime show, it would clearly mean a cut of the cast. They would no longer be soap operas and they would maintain only a fraction of the actors. But at least Pine Valley and Llanview would get to live on with the core actors such as Lucci, Slazak, Strasser, etc. Both fictional cities are located next to each other in Pennsylvania and they have crossed in the past during their ABC days. So it could work.

    You’re right, that they would have to primarily target a new audience and the names of both soaps would disappeared to make room for a new one. But given that the characters of both former soaps would be there, they would still be able to retain a portion of their former daytime audience, while capturing a new primetime audience, and making this more cost effective. If she wants, Agnes Nixon could be involved in such project which would help the former soaps maintain some their identity within the new show.

    Of course, I realize what I’m suggesting is unlikely to occur. But do OLTL and AMC really have a chance of coming back as daytime soap operas? Prospect Park no longer has the money to keep them on the air. They have a litigation with ABC that they are unlikely to win. After being cancelled twice for disappointing ratings, I’d be hard pressed to find a cable network interesting in airing them; they didn’t want them two years ago so why would they now after all the problems that have surrounded these two shows. And of course, ABC (as well as CBS and NBC) doesn’t want them on their network. So I guess the primetime series is really the only only left for these shows to live on at least in part.

  • JayTN

    Mike…I know that you recently mentioned an article in/on TV Guide Magazine’s website about all four soaps being up in total viewers. A similar (perhaps identical) article in the magazine itself mentions that Y&R is the most popular show on TVGN, but it declined to mention any viewership figures. The article seems to suggest that the success of Y&R led CBS to make the decision to put B&B on the cable network as well.

    Since Y&R is owned by Sony, I wonder if they will try and get “Days” onto TVGN as well. “Days” being on NBC may discourage CBS from putting it on TVGN, which it co-owns. So far, most of the programming on TVGN is coming from shows airing on CBS or produced by CBS (i.e. Y&R, B&B, OMG! Insider, Survivor, and the recent Grammy Nominations Concert special).

  • Mike

    Jay TN

    I did not see that about Y&R. I read the article at TV Guide’s site and did not see the mention about Y&R on TVGN.

    I did see an article on one of the entertainment sites. It may have even been on here that stated CBS had several reality shows in production specifically for TVGN’s lineup. The article did not say if they were for the daytime lineup or the prime time.

    Currently I think the daytime lineup consists mostly of syndicated former prime time sitcoms like Designing Women and Who’s The Boss.

    I had thought about Days too, but then I thought about them being scared they would tie the network into being identified as an alternate SoapNet.

  • opinion8d

    I sure wish you people would quit beating the dead horses of AMC and OLTL!!! Not only did these horses die once…they died twice!!! No one wants to see their favorite soap get cancelled but could we please MOVE ON!!! This entire past year, the majority of soap publications and websites have published countless stories on the resurrection and then the second deaths of AMC and OLTL. How about spending some of that time, energy and space on the 4 remaining soaps that, although have seen a recent spike in ratings, are not on solid ground! I was crushed when NBC cancelled the late, great SANTA BARBARA (still the best, most original soap ever on TV), but I got over it and continued to support DAYS and other soaps!!! I suggest the AMC and OLTL viewers do the same or they may see the deaths of some of the remaining soaps!!!

  • PatF

    I think with the recent success of the last four soaps that talk of resurrecting ANY cancelled soap or speculation about a new one is natural.

    The numbers, if they continue this way, definitely may even get the network brass searching for some new options.

    IMO.

  • Marco

    I don’t know about everyone else, but I’m sick of hearing the same AMC & OLTL drivel. They ain’t coming back.

    Congrats to all 4 remaining soaps!

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