CBS and Victoria’s Secret Launch Synced Second-Screen Experience for the Victoria’s Secret Fashion Show
via press release:
CBS AND VICTORIA’S SECRET LAUNCH SYNCED SECOND-SCREEN EXPERIENCE FOR THE VICTORIA’S SECRET FASHION SHOW
Available in the CBS App for iOS, the Experience Will Sync to the
CBS Television Broadcast on Dec. 10 and Be Available On-Demand on CBS.com
SAN FRANCISCO, CA, Dec. 10, 2013 – CBS Interactive and Victoria’s Secret today announced the launch of a synced second-screen experience for THE VICTORIA’S SECRET FASHION SHOW airing on the CBS Television Network tonight, Tuesday, Dec. 10 (10:00-11:00 PM, ET/PT). Available in the CBS App for iOS, the synced experience will offer an enhanced viewing experience with information on the models, outfits and musical guests performing during this year’s special.
CBS programmed the synced experience in close concert with Victoria’s Secret and the event’s producers to offer an exclusive, behind-the-scenes look at elements of the show, like details on the runway looks, insider information on the making of the show, background on the Victoria’s Secret Angels, and more.
Using the app’s sync functionality, viewers can utilize the second-screen features whether they are watching THE VICTORIA’S SECRET FASHION SHOW live on their local CBS station, on-demand, or on their DVR. The sync function will pinpoint where the viewer is in the episode and tailor the interactive experience accordingly.
“We’ve seen a tremendous response to our roster of synced experiences for CBS Television shows and other special events like GRAMMY Live,” said Rob Gelick, Senior Vice President and General Manager of Digital Platforms, Entertainment at CBS Interactive. “We’re always looking for ways to enhance the viewing experience, and we’ve worked with Victoria’s Secret to bring fans all the behind-the-scenes details they crave and more.”
In addition to exclusive behind-the-scenes content and interactive features, fans will also be able to join the social conversation around the show through the CBS App’s integrated social feeds. The experience will also include trivia, and polls.
Following the television broadcast of THE VICTORIA’S SECRET FASHION SHOW on Dec. 10, the special will be available to watch next-day across all major mobile platforms via the CBS App and online on CBS.com, VictoriasSecret.com and select CBS Audience Network partner sites. On CBS.com, fans will also be able to utilize the synced second screen experience on-demand, check out behind-the-scenes photo galleries, and watch exclusive clips of the rehearsals.
To access the synced experience, download the CBS App for iOS at: http://www.cbs.com/mobile
For more information on the VICTORIA’S SECRET FASHION SHOW, visit: http://www.cbs.com/shows/victorias_secret/
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 280 million people visiting its properties each month, CBS Interactive is a top Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.