FOX Ranks Number 2 for the Week Among Adults 18-49 and Adults 18-34

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Written By

December 10th, 2013

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via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF DECEMBER 2 – DECEMBER 8, 2013

 

FOX RANKS NO. 2 FOR WEEK AMONG ADULTS 18-49 AND ADULTS 18-34

DADS and BROOKLYN NINE-NINE See Gains versus Previous Week

BONES Delivers FOX's Highest-Rated Friday Night 8 PM Hour in Two Years

 

FOX Dunks Competition Saturday Night with The Big Ten Championship

ALMOST HUMAN, New Girl, BROOKLYN NINE-NINE, DADS, The Mindy Project, The X Factor and Glee helped propel FOX to the No. 2 spot for the week among Adults 18-49 and Adults 18-34.

 

Over its first three Mondays, ALMOST HUMAN continues to excel in male demographics, currently outperforming FOX’s prior average in the time period by +10% in Men 18-49 (2.2/6 vs. 2.0/6) and +13% in Men 25-54 (2.7/7 vs. 2.4/6).
On Tuesday, holiday episodes of DADS (+17%, 1.4/4 vs. 1.2/4) and BROOKLYN NINE-NINE (+7%, 1.6/5 vs. 1.5/4) both saw gains versus last week.  BROOKLYN NINE-NINE was the No. 1 broadcast program of the night amongst Men 18-34 (1.6/6).

Wednesday's Top 6 performance show of The X Factor-WEDNESDAY (1.4/4) was up +17% from last week, while Thursday's results show was was up +40% from Thanksgiving Top 8 results show (1.0/3). In its fall finale, Glee (1.1/3) grew +22% from last Thursday (0.9/3).

An original BONES posted a 1.7/5, its highest Adults 18-49 rating since moving to Fridays, up +13% from its prior original telecast on Friday (three-week trend: 1.2/4 > 1.5/5 > 1.7/5). BONES was the highest-rated drama of the night and gave FOX its highest rating with an entertainment telecast in the Friday 8p hour in nearly two years (since Kitchen Nightmares on 1/13/12). Raising Hope posted a 0.8/2 at 9p and a 0.7/2 at 9:30p.

FOX won the night on Saturday among Adults 18-49 (3.9/12 from 8-11p). The Big Ten Championship on FOX outperformed ABC’s prime average with the Florida State/Duke matchup by +167% (3.9/12 vs. 1.8/6, 8-11p) on Saturday night and led FOX to its highest rated Saturday night since the NFC Playoffs last January (vs. 9.6/26, FOX NFC Playoff Green Bay/San Francisco, 1/12/13, 8:30-11:36p).
FOX ranked No. 2 among the broadcast nets in Sunday prime among Adults 18-49 with a combination of an NFL overrun, The O.T. and original animated comedies. Among Adults 18-49, FOX delivered its highest rated 8-10pm animation block (2.5/6) in almost a year (since 1/13/13). BOB’S Burgers (2.1/5, +31%) and American Dad (2.1/5, +24%) each posted increases from last Sunday’s originals which had repeat lead-ins. Versus their latest original telecasts two weeks ago, THE Simpsons (3.1/8) was up +3% (3.0/7), while Family Guy (2.7/6) was up +23% (2.2/5) to post its highest rating in 9 months (since 3/10/13).

 

FOX had:

 

  • 3 of the Top 20 programs among Adults 18-49: BIG TEN CHAMPIONSHIP GAME (No. 4), THE Simpsons (No. 9) and Family Guy (No. 12).

 

 

 

  • 1 of the Top 20 programs among Total Viewers: BIG TEN CHAMPIONSHIP GAME (No. 4).

 

 

 

FOX Program Ratings of the Week

 

 

 

 

Program and Nightly Highlights

 

Monday: FOX ranked No. 4 in broadcast prime (1.3/4) among Adults 18-49. ALMOST HUMAN’s third Monday telecast delivered a 1.7/5 in Adults 18-49 and was within one-tenth of its prior telecast in Live + 3 (-4%, 2.5/7 vs. 2.6/7 L3). Over its first three Mondays, ALMOST HUMAN (2.0/6 LS > 2.6/7 L3) is within one-tenth of Bones’ prior average for originals on Monday (vs. 2.1/6 LS > 2.7/8 L3). At 9p, a SLEEPY HOLLOW repeat posted a 0.9/2.

 

Tuesday: FOX ranked No. 3 for the night on Tuesday in Adults 18-49 (1.3/4). The 8p hour was up versus last week, with holiday episodes of DADS (+17%, 1.4/4 vs. 1.2/4) and BROOKLYN NINE-NINE (+7%, 1.6/5 vs. 1.5/4). With ABC’s Marvel’s Agents of S.H.I.E.L.D. a repeat, BROOKLYN NINE-NINE was the No. 1 broadcast program of the night amongst Men 18-34 (1.6/6). At 9p, a repeat New Girl posted a 0.9/3, while an original The Mindy Project delivered a 1.2/3 in Adults 18-49 at 9:30p.

 

Wednesday: With the Top 6 performing, The X Factor-WEDNESDAY (1.4/4) was up +17% from last week’s Thanksgiving Eve Top 8 performances (1.2/4). FOX placed No. 4 for the night in Adults 18-49 among the 7 broadcast networks.

 

Thursday: FOX placed No. 4 for the night in Adults 18-49 among the 7 broadcast networks. With 2 of the Top 6 voted off, THE X FACTOR-THURSDAY (1.4/4) was up +40% from last week’s Thanksgiving Top 8 results show (1.0/3). In its fall finale, Glee (1.1/3) increased +22% from last Thursday (0.9/3).

 

Friday: FOX ranked No. 3 (tie) among the 7 broadcast networks in Adults 18-49 (1.2/4). An original BONES posted a 1.7/5, its highest Adults 18-49 rating since moving to Fridays, up +13% from its prior original telecast on Friday (three-week trend: 1.2/4 > 1.5/5 > 1.7/5). BONES was the highest rated drama of the night and gave FOX its highest rating with an entertainment telecast in the Friday 8p hour in nearly two years (since Kitchen Nightmares on 1/13/12). Raising Hope posted a 0.8/2 at 9p and a 0.7/2 at 9:30p.

 

Saturday: With The Big Ten Championship on COLLEGE FOOTBALL (4.5/14, Ohio State/Michigan State, 8:20p-12:01a), FOX won the night on Saturday among Adults 18-49 (3.9/12 from 8-11p). The Big Ten Championship on FOX outperformed ABC’s prime average with the Florida State/Duke matchup by +167% (3.9/12 vs. 1.8/6, 8-11p) on Saturday night and led FOX to its highest rated Saturday night since the NFC Playoffs last January (vs. 9.6/26, FOX NFC Playoff Green Bay/San Francisco, 1/12/13, 8:30-11:36p).

 

Sunday: FOX ranked No. 2 among the broadcast nets in Sunday prime among Adults 18-49 with a combination of an NFL overrun, The O.T. and original animated comedies. Among Adults 18-49, FOX delivered its highest rated 8-10pm animation block (2.5/6) in almost a year (since 1/13/13). BOB’S Burgers (2.1/5, +31%) and American Dad (2.1/5, +24%) each posted increases from last Sunday’s originals which had repeat lead-ins. Versus their latest original telecasts two weeks ago, THE SIMPSONS (3.1/8) was up +3% (3.0/7), while Family Guy (2.7/6) was up +23% (2.2/5) to post its highest rating in 9 months (since 3/10/13).

 

DECEMBER 2 – DECEMBER 8, 2013

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    2.4/7                FOX    2.1/7                FOX    7.2

ABC    1.6/5                ABC    1.2/4                ABC    5.9

CBS    1.7/5                CBS    1.1/4                CBS    7.9

NBC    3.1/9                NBC    2.5/8                NBC    10.6

CW      0.7/2                CW      0.7/2                CW      1.8

UNI      1.0/3                UNI      0.9/3                UNI      2.8

TEL     0.6/2                TEL     0.5/2                TEL     1.3

 

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation.  FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 

 
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