UniMás’ Broadcast Of The MLS Cup Final Out-Delivers ESPN In Total Viewers Marking The First Time A Spanish Language Broadcast Of MLS Final Beats The English Broadcast

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via press release:

UNIMÁS’ BROADCAST OF THE MLS CUP FINAL OUT-DELIVERS ESPN IN TOTAL VIEWERS MARKING THE FIRST TIME A SPANISH LANGUAGE BROADCAST OF MLS FINAL BEATS THE ENGLISH BROADCAST 

MLS Full Season on UniMás Delivers More Viewers than Both ESPN2 and NBC Sports Network 


  • UniMás’ broadcast of the MLS Cup Final which aired from 4 p.m. to 7:29 p.m. on Saturday, December 7, delivered an average of 514,000 Total Viewers and 245,000 Adults 18-49, out-delivering ESPN’s coverage of the same match by +14% with Total Viewers and by +7% with Adults 18-49.

 

  • UniMás’ broadcasts of the Major League Soccer’s (MLS) 2013 regular season delivered more viewers than both ESPN2 and NBCSN.

 

  • UniMás aired 23 MLS regular season games which delivered an average of 223,000 Total Viewers and 121,000 Adults 18-49, outperforming ESPN2 and NBCSN’s broadcast of regular season games. ESPN2 delivered an average of 181,000 Total Viewers and 96,000 Adults 18-49 and NBCSN delivered an average of 104,000 Total Viewers and 55,000 Adults 18-49, respectively.

 

  • Locally, UniMás out-delivered coverage on NBCSN for the MLS regular season:

o   Among Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

o   Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

 

  • Additionally, outperforming the combined coverage on ESPN/ESPN2 for the MLS regular season:

o   Among Total Viewers in Los Angeles, Houston, Dallas, Chicago, Phoenix and Sacramento

o   Among Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and Sacramento

o   Among Adults 18-34 in Los Angeles, Houston, Chicago, Phoenix and Sacramento

 

  • UniMás’ broadcast of the MLS Cup Final on Saturday, December 7, 2013 out-delivered ESPN’s coverage of the same match:

o   Among Total Viewers in Los Angeles, New York, Miami, Houston, Dallas and Chicago

o   Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Sacramento

o   Among Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

 

  • The UniMás MLS regular season viewer has a median age of 38 years, younger than the MLS viewer on ESPN2 (40 years), NBCSN (41 years), NBC (46 years), ESPN (43 years).

 

  • UniMás MLS final had a median age of 36 years, younger than ESPN (41 years).

 

  • Compared to 2012 finals, UniMás’ performance was up +6% with Total Viewers.

 

Source: The Nielsen Company, NPM, Live data. NSI, Live+SD Overnights MLS Final 12/07/2013 4-730p EST, 12/01/2012 445-715p EST. Regular season 03/13/2013-11/10/2013. Matches aired live across all time zones.

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