A+E Networks Rebranding Bio Channel as New Network 'FYI'

Categories: Network TV Press Releases

Written By

December 11th, 2013

fyi

via press release:

A+E NETWORKS TO LAUNCH NEW NETWORK – FYI™

 

BIO CHANNEL REBRANDING AS FYI TO INSPIRE PERSONAL CREATIVITY WITH AN ADVENTUROUS AND LESS PRESCRIPTIVE APPROACH TO ALL ASPECTS OF VIEWERS’ LIVES IN SUMMER 2014

 

New York, NY – December 11, 2013 – Launching summer 2014, A+E Networks' BIO Channel will be rebranded as FYI, a contemporary lifestyle network reflecting how people actually live their lives today, it was announced today by Nancy Dubuc, President & CEO of A+E Networks.  Jana Bennett, President of FYI and LMN, will oversee the new network.

 

For your inspiration, for your imagination or for your innovation, FYI will be a personalized experience for each viewer.  FYI embraces the way we really live our lives, proudly-hyphenated and not constrained by one passion or interest.  It blends the inspiring personal creativity of our viewers and the emergence of powerful digital entrants to this space with a linear reach that will create a platform for new approaches to content.

 

As a global media company, A+E Networks continues to maintain its strong position in the marketplace by successfully evolving its portfolio of six core networks.  A&E and HISTORY are top five networks. Lifetime is seeing double digit-growth. Two years after undergoing its own rebranding, H2 is now the #1 emerging entertainment network, showing double-digit year-over-year growth.

 

"The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape," said Dubuc. "FYI will be an upscale network with a younger and more modern sensibility than what we've seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online."

 

"FYI is defined by the world we live in today - offering viewers a less prescriptive, more adventurous approach to their taste, space, social life and look," said Bennett. "Gone are the days where consumers are looking for experts to instruct them how to live.  Together with our partners and audiences, we are building a new brand that embraces personal creativity and the sharing of the best ideas on air and online."

 

Never an instruction manual and always an inspiration engine, the new network will appeal to a younger, upscale audience by becoming the first network on television that reflects the way a new generation experience their lives.

 

FYI is in active development on more than 30 potential new series that will inspire, not instruct, today's viewer.  Programming announcements will be made in early 2014. FYI is approaching availability in 70 million homes.  Outside the United States, announcements about the evolution of the BIO brand will be forthcoming market by market. While the BIO channel will be rebranded, the BIO brand will continue to exist on various platforms throughout the United States.

 

About A+E NETWORKS

A+E Networks, LLC. is an award-winning global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of A&E® Network, Lifetime®, HISTORY®, LMN®, FYI™, H2™, HISTORY en Español™, Crime & Investigation Network™, Military HISTORY™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 160 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.

 

 
  • DanaK

    Another cable channel moving away from its original intent.

  • Ryan T

    Why not just rename and rebrand it as YOLO? You know it’s going to happen someday.

  • cra

    Golly I thought it was going to rebranded as the Homocide Channel.

  • PRW

    Unless it starts getting some original programming it could be dropping off providers.

  • TheTVJunkee

    I’m just waiting on the news that they’ve rebranded LMN (Lifetime Movie Network) because half of it’s scheduled airing time is now devoted to old BIO shows like Celebrity Ghost Stories.

  • sofaspud

    Do any of these channels remain loyal to their original niche audience? I can’t even remember the last time I say anything approaching informative or educational on TLC. And for the love of God, enough with the “lifestyle” channels… seriously, wtf is that anyway?

    Aside from a handful of original scripted shows, I find the CSI/Homicide programs the most interesting thing on regular cable.

© 2014 Tribune Digital Ventures