'Marvel's Agents of S.H.I.E.L.D.' is Number 1 in Adults 18-34 for its Tenth Straight Original

Categories: Network TV Press Releases

Written By

December 11th, 2013

Marvel's Agents of S.H.I.E.L.D. cast

via press release:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.9 million and 2.0/6 in AD18-49): Returning to original after the prior week’s repeat, ABC’s  Marvel’s Agents of S.H.I.E.L.D. earned second place in the 8pm hour to CBS’ top-rated NCIS among Adults 18-49, while finishing as the #1 series in its time period with Men 18-34 for its 10th consecutive first-run airing.


  • On the most recent week of L+7 data (w/o 11/18/13), S.H.I.E.L.D. added 1.6 rating points to its L+SD total, outdelivering CBS’ NCIS among Adults 18-49 (4.0 vs. 3.9). In fact on average in the Live + 7 Day ratings for original telecasts, ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC’s The Voice by 4% (4.6 rating) and CBS’ NCIS by 14% (4.2 rating).


  • On average, S.H.I.E.L.D. has improved its time slot by 86% in Adults 18-49 over the comparable weeks last season, making it ABC’s top-rated program in the hour in 4 years – since the 2009-10 TV season.


The Goldbergs (9-9:30pm – 4.9 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC’s The Goldbergs surged week to week in Adults 18-49 (+21%) to equal a 9-week high – since 10/8/13. 


  • The Goldbergs improved its time period year to year, growing the half-hour by 53% in Total Viewers and 42% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.2 million and 1.2/3 on 12/11/12).


Trophy Wife (9:30-10pm – 3.5 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife was up week to week in Adults 18-49 (+9%) to match a 6-week high – since 10/29/13. 


  • Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 (B---- in Apt 23 = 2.5 million and 1.0/3 on 12/11/12).


  • Nathan

    Yet, at series low.

  • psychic

    ABC is great at pretending their shows aren’t failing.

  • AllOfHerTw!st

    And the left-handed midget demo is tracking through the roof.


    WHY all the HATERS with ‘S.H.I.E.L.D.’?! The ratings game us all about DEMOs. ABC is practically the Lifetime of the “Big Four”, so ranking so high, conistantly with young men is a ratings success.
    Besides, last night’s episode was DYNAMITE! Mike Peterson’s return! The girl in the flower dress! Centipede? YES! That plus an EXPLOSIVE CLIFF-HANGER! Come on people – lighten up for ABC/Marvel’s first network TV venture…

  • Harry Ballsachss

    I’ll LOL when Goldbergs passes SHIELD

  • Mojo

    So many millions more tune in to see SHIELD than they do for Arrow. No way ABC is letting this Marvel franchise go…

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