‘Marvel’s Agents of S.H.I.E.L.D.’ is Number 1 in Adults 18-34 for its Tenth Straight Original
via press release:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.9 million and 2.0/6 in AD18-49): Returning to original after the prior week’s repeat, ABC’s Marvel’s Agents of S.H.I.E.L.D. earned second place in the 8pm hour to CBS’ top-rated NCIS among Adults 18-49, while finishing as the #1 series in its time period with Men 18-34 for its 10th consecutive first-run airing.
- On the most recent week of L+7 data (w/o 11/18/13), S.H.I.E.L.D. added 1.6 rating points to its L+SD total, outdelivering CBS’ NCIS among Adults 18-49 (4.0 vs. 3.9). In fact on average in the Live + 7 Day ratings for original telecasts, ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC’s The Voice by 4% (4.6 rating) and CBS’ NCIS by 14% (4.2 rating).
- On average, S.H.I.E.L.D. has improved its time slot by 86% in Adults 18-49 over the comparable weeks last season, making it ABC’s top-rated program in the hour in 4 years – since the 2009-10 TV season.
The Goldbergs (9-9:30pm – 4.9 million and 1.7/5 in AD18-49):
In the 9pm half-hour, ABC’s The Goldbergs surged week to week in Adults 18-49 (+21%) to equal a 9-week high – since 10/8/13.
- The Goldbergs improved its time period year to year, growing the half-hour by 53% in Total Viewers and 42% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.2 million and 1.2/3 on 12/11/12).
Trophy Wife (9:30-10pm – 3.5 million and 1.2/3 in AD18-49):
In the 9:30pm half-hour, ABC’s Trophy Wife was up week to week in Adults 18-49 (+9%) to match a 6-week high – since 10/29/13.
- Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 (B—- in Apt 23 = 2.5 million and 1.0/3 on 12/11/12).