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Tuesday Final Ratings: 'Marvel's Agents of S.H.I.E.L.D.' & 'NCIS' Adjusted Up; 'The Goldbergs' Adjusted Down

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December 11th, 2013

Shield December 10 2

NCIS and Marvel's Agents of S.H.I.E.L.D. were each adjusted up a tenth among adults 18-49 while The Goldbergs was adjusted down a tenth versus the preliminary Tuesday broadcast ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for December 10,  2013:

Time Net Show 18-49 rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.9/8 19.30
ABC Marvel's Agents of S.H.I.E.L.D. (8-9:01PM) 2.1/6 6.11
NBC The Biggest Loser 1.9/6 6.24
FOX American Country Awards (8-10PM) 1.4/4 5.14
CW  iHeartradio Album Release Party With Katy Perry -R 0.3/1 0.71
9:00 NBC The Voice (9-10:01PM) 3.1/9 11.52
CBS NCIS: Los Angeles 2.4/7 15.24
ABC The Goldbergs (9:01-9:30PM) 1.6/5 4.77
CW iHeartradio Album Release Party With Lady Gaga -R 0.2/0 0.43
9:30 ABC Trophy Wife 1.2/3 3.48
10:00 CBS The Victoria's Secret Fashion Show 3.4/10 9.72
NBC Chicago Fire 2.2/6 9.32
ABC What Would You Do? 0.9/3 3.13

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Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • AllOfHerTw!st

    Go NCIS!

    It looks like people don’t heart radio on The CW.

  • r0ckmypants

    @Bored Now – “Many of these people I know are serious fans of the show”

    If they are “serious” fans, they should know how to read the guide on their televisions. Or the listings on website. Or how their DVR is set to “record all new episodes.”

  • rob60990

    SHIELD will be pulling mid 1s by March. Too bad Sleepy Hollow won’t be airing in the spring to fall that low too. Oh well, it will next year.

  • 3terms4obama

    Sleepy Hollow still ahead of AOS this week. .

  • tim_m

    @bored now i really do wonder what studio heads are thinking when they schedule stuff around this time. It seriously puzzles me how some of them keep their jobs. This week CBS aired repeats of 2 broke girls and Mom but new Mike & Molly and Hostages. This week ABC only aired AoS and The Goldbergs. Next week all CBS Monday is new. Then POI is new a week before Christmas. They have people so confused they don’t know what’s new and when. Everything should end the same week a week before Christmas across all networks.

  • Bored Now

    @Derek

    Basically what Refrain said above. They have randomly decided to show a solo new episode on December 17th. Three whole weeks after airing the HR trilogy, the last episode of which couldn’t have felt more like a midseason break if it tried. I’ll be shocked if the December 17th episode doesn’t create a whole new season low because by that time how many casual viewers are honestly going to be expecting a new episode to be on?

    @Refrain

    Well, yes and no. I don’t think being a Nielsen viewer necessarily guarantees that you are a television obsessive who pays attention to the schedule of shows you only watch casually. I mean, they purposely go for as randomized a selection as possible for the homes they choose, right? Surely that must infer that a lot of the people they pick are barely interested in television at all. Otherwise what would be the point? I do get your meaning that taking part in the Nielsen procedure would possibly make you more inclined to be checking the schedule but I wouldn’t think it was something you could guarantee.

    And again, the people I’ve been talking to today are actual fans, invested in the show already, who have just as much reason to be paying attention to when it’s on than any Nielsen viewer. If they can somehow miss it due to poorly thought out holiday scheduling then I’d say anyone could.

    @MARTY

    Not what I was meaning! ;)

  • Billiam

    @Refrain

    I think the more likelier reason is that many people DVR’ed it this week as I do every week. I realize it won’t count but I bet the number goes way up for the 7 day DVR numbers.

    I’ll admit that I watch other shows before I watch AOS but I’m yet to give up on it. I’m just a few weeks behind but since I’m not a Nielson viewer, it doesn’t matter.

    I do wish that they’d start getting deeper into the characters like others want too, though.

  • will

    Cw could repeat the first season of supernatural?

  • Bored Now

    @r0ckmypants

    In an ideal world I’d agree with you, but people are fallible and even serious fans of a television show have other stuff going on their lives that take priority over what they watch on the box.

    My point being that these are the people that would be the most likely to know when a new episode was on and even some of them missed that there was one last night. If the fans can miss it then many casual viewers likely would do as well.

    @tim_m

    Obviously I get the need to take the holiday hiatus but this year there does seem to have been a good number of poor choices made with showing random episodews that are going to almost certainly impact the ratings throughout December.

  • Patrick Ausgewahlt

    @tim_m

    Mike and Molly has a 22 episode order and started in November, they have to air on some weeks where not all of CBS is new. Hostages is basically a burnoff at this point.

  • Chris_SAdvisor

    AoS – I thought it would pull a 2.3 after adjusting (poll). With this dud of a cliff-hanger, if something is not done to improve it over the break (get someone in to help Jed), this will return to a 1.8 at best and decline from there, never seeing a second season.

  • Billiam

    @Bored Now

    Back in 1979, when I was in 9th grade, my family was chosen by Nielson for 2 weeks. In those days, we kept a ‘diary’ of what we watched on every TV set we had. Today, it is done by electronics but I can’t imagine it is much different except instead of only having three channels to watch, we now have 500+…. but, as the teenager of the house, I dominated the diary and wrote MY favorite shows and my parents were too tired to argue with me.

    So, I can visualize my kid dictating to us what will be reported if we ever became a Nielson household… I mean, I would let her because I usually download the shows I watch or watch them on the DVR or on Demand… which, I can still do if she turns every TV I the house on to her favorite shows for the purposes of Nielson….

    So, with that in mind, I don’t have much faith in the Nielson system… because what my 11-year-old watches is not what us adults under 50 necessarily would watch (even if we let her).

  • HeadlessHorseman

    @rob60990
    Surely you wouldn’t trash such a well rated show like Sleepy Hollow unless you saw it mentioned somewhere. Would you care to show me where Sleepy Hollow is mentioned in the above post? You must be seeing something I’m not, because I scanned the post but couldn’t find a single reference to it. So if you could just point out where you saw the words ‘Sleepy Hollow’, that’d be great.

  • Bored Now

    @Billiam

    Very true. As much as I get that Nielsen is probably the best way they currently have to gather the information they need for the advertisers, there’s no getting away from the fact that it has flaws and the data can quite easily be corrupted if the person giving it so chooses. I guess that’s true for anything though. Given what Nielsen is there to do, I don’t see it changing anytime soon, and frankly I can’t see another system that would be any less flawed or corruptible.

  • Bored Now

    @Headless

    You should know by now, buddy. Pointless trolls are pointless. ;)

  • Billiam

    @Bored Now,

    I’m sorry to say that you are probably right about Nielson not having a competitor anytime soon, especially since they just bought Arbitron, the radio ratings reporting company.

    In 1979, that would not have happened because we had laws to protect against companies building up a monopoly but under Bill Clinton, those laws were deregulated and that is why most radio stations in this country are now owned by 3 large corporations.

    Nielson, obviously, makes enough money the way they are doing things, so why would they change things?

    But, with subscription-based viewing services becoming more popular, there will be a day when Nielson and the broadcast networks have to do something different.

    My colleagues were telling me I was crazy when I first subscribed to Netflix in 2005, saying it would never make it. When they started their streaming services, they said the same thing. Last year, they had their first original series and it was a success… What will TV viewing be like in 10 years? 10 years ago, we thought tablets were science fiction…

  • HeadlessHorseman

    @Bored Now
    Oh I’m well aware of that. But when they don’t respond, it makes them look even worse.

    Replying to them is not what’s feeding the trolls. Just the fact that SH (or whatever show they hate) is on the air is what’s feeding the trolls. If it doesn’t make a difference, I might as well reply. Don’t have anything better to do right now anyway.

  • THE OLD MAN

    Go CBS!

  • Jay

    Good for Agents of SHIELD. With some creative adjustments I think the series could still make it to a season 2.

  • John

    God awful ratings for the ACA Awards show. Between Trace Adkins and Danica Patrick they might have been the two worst hosts for any show I’ver ever seen. Danica finished about as well as she does in the Nascar races.

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